EP13: A Cloak Of Motley: Unlocking Shakespeare's 'Wise Fool' for Better Content Creation cover art

EP13: A Cloak Of Motley: Unlocking Shakespeare's 'Wise Fool' for Better Content Creation

EP13: A Cloak Of Motley: Unlocking Shakespeare's 'Wise Fool' for Better Content Creation

Listen for free

View show details

About this listen

In this episode, we take cues from Shakespeare's "wise fool", learning how to infuse content with high-arousal emotions and shock tactics to engage and persuade.

Discover how you can drape your content in a cloak of motley and enflame your audience's emotions, adding extra impact to your marketing message.

This is more than just a journey into content creation; it's about understanding human psychology to make your story stand out and resonate with your audience.

Content cited in this episode:

Parisian Love

Think Different: Apple's 1984 Superbowl Commercial

Contagious: Why Things Catch On

---------------------------------------------


If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below:


LinkedIn:

  • Write Business Results
  • Ivan Meakins

Instagram:

https://www.instagram.com/write_business_results/?hl=en-gb

No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.