You need a strong sense of your Business Genius Zone and the service you will offer

In this episode, Rob Drummond (ActivateYourPodcast.com) and Anneve Hutchinson explore the Japanese concept of Ikigai as a framework for identifying the perfect business fit before leaving a corporate job.

Anneve emphasizes the importance of preparing at least six months in advance, using Ikigai’s four quadrants—passion, mission, vocation, and profession—to pinpoint a sustainable and fulfilling business idea. She highlights the need to balance personal strengths with market demand to ensure commercial viability.

Through coaching and strategic questioning, Anneve helps aspiring entrepreneurs clarify their expertise and test ideas before making the leap. She also discusses Robert Kiyosaki’s Cash Flow Quadrant, explaining the different paths people take in self-employment and business ownership. The conversation underscores the value of self-awareness, strategic planning, and market validation in building a business that aligns with both financial and personal fulfillment goals.

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