EP 9: The Dark Side of Google Ads: Hidden Fees Eating Your Lunch
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EP 9: The Dark Side of Google Ads: Hidden Fees Eating Your Lunch
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About this listen
Episode Summary
In thisProfit Pulse episode, Andy Kulkarni pulls back the curtain on Google Ads’ hidden fees—comparing them to a late-night kebab’s surprise “convenience charges.”
You’ll learn:
- Why broad-match keywords and auto-pilot settings are budget killers (and how to fix them in 10 minutes).
- How to negotiate transparent agency contracts and demand itemized billing.
- The exact 3-step audit a tech recruitment firm used to slash wasted clicks by 35%.
- Andy’s near-disastrous agency partnership story—and how it taught him to spot fee-related red flags.
Connect with Andy Kulkarni
- LinkedIn:@AndyKulkarni – Tag Andy with your audit wins!
- NuKind Digital:CLICK HERE
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