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Today’s guest, Beau Atkins, founder of Evolve Family Law, and I agree—billing by the hour is bull****. The outdated model of charging by the hour? Dead. May 2020 marked the end of that nonsense for Beau’s firm.

Law firms have long resisted the entrepreneurial mindset, clinging to archaic structures instead of operating like the best-run businesses. But here’s the truth: clients aren’t buying your time. They’re seeking certainty, peace of mind, and solutions.

At Evolve Family Law, Beau has built something different—quite possibly the only law office in the world using value-based pricing with payment plans. Instead of justifying price by the clock, he factors in experience, the local economy, and client needs, creating a sliding-scale pricing model that actually makes sense.

And let’s stop using the F-word (fee). Price isn’t just a charge—it’s an investment. Clients deserve the power to make informed decisions about that investment, just like in any other industry.

When you see a flaw in the model, you change it. Beau’s mindset isn’t just for lawyers—whether you’re an accountant, shop owner, or consultant, look beyond your industry. Learn from the best entrepreneurs and apply those principles to your own business.

If you need family law assistance, reach out to Beau Atkins at Evolve Family Law.

What’s Inside:

• Why billing by the hour has to die.
• An “Evolved” value-based pricing for law.
• Empowering clients to assess risk on investment.
• Looking to outside industries to improve your business.

Mentioned In This Episode:

Evolve Family Law
Beau Atkins on LinkedIn
MBA CPA