In this episode, moderated by Samiya, Editor, Clean Middle east we bring together Vishal Hegde, Senior Manager – BSC & TASKI (UAE & GCC), Water Solutions – MEA, Diversey, A Solenis Company, and Andrea Yoko, Director of Yoko Excellence Solutions, to examine why the cleaning and soft FM industry continues to operate within a largely linear model despite increasing sustainability commitments.

The discussion moves beyond theory to address real operational and contractual challenges — from how procurement structures and FM tenders often reward consumption over efficiency, to how system design elements such as chemical concentration, dosing mechanisms, packaging formats, and reuse strategies can significantly influence waste reduction.

Drawing from frontline operational experience and strategic advisory insights, the conversation explores risk perception in hygiene-critical environments, the practical barriers to implementing circular cleaning frameworks, and the measurable steps industry leaders can take to transition from sustainability intent to execution.

This episode is essential viewing for facilities management professionals, BSC operators, procurement leaders, sustainability strategists, and hygiene solution providers seeking to align operational performance with circular economy principles.