Episode 2 — How Authentic Swag Builds Real Relationships And Standout Brands

What if your branded merch could actually mean something?

In this episode of The Underlayer, I sit down with Amanda Hoffman, CEO and co-founder of Go To Market, to uncover how authenticity and choice are reshaping the world of branded merchandise.

We go beneath the surface of traditional marketing to explore why cheap giveaways often miss the mark—and how thoughtful, well-designed merch can become a powerful relationship-building tool that reflects your brand’s true identity.

You’ll hear:

• Why it’s better to do nothing than produce low-quality swag
• How choice creates deeper engagement and customer satisfaction
• Real examples of brands turning merch into meaningful conversations
• The rise of digital storefronts for solopreneurs and small businesses
• How nostalgia, loyalty, and design connect at an emotional level
• Amanda’s perspective on balancing business growth with personal fulfillment

By the end, you’ll see that the most impactful branding isn’t about more logos, it’s about more meaning.

🎧 The Underlayer — Where the Real Story Lives.

https://www.linkedin.com/in/amandagoldfinehofman/

https://gotomarket.studio/

The Underlayer YouTube Channel: www.youtube.com/@the_under_layer

The Underlayer Podcast Website: https://www.theunderlayerpodcast.com/

David's LinkedIn: https://www.linkedin.com/in/david-young-mba-indy/