EP 194 - How to Be Real Online: The Brand-Building Power of Strategic Vulnerability cover art

EP 194 - How to Be Real Online: The Brand-Building Power of Strategic Vulnerability

EP 194 - How to Be Real Online: The Brand-Building Power of Strategic Vulnerability

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 Content vulnerability hangover is real, and it's holding back countless entrepenuers from building authentic brands that truly connect. If you've ever felt exposed after sharing something personal, or found yourself stuck in a cycle of overthinking and perfectionism, you're not alone. This episode dives deep into the emotional side of content creation, offering a roadmap for sharing your story in a way that feels both safe and strategic. We'll explore the difference between connection stories and credibility stories, and why both are essential for a brand that resonates. You'll learn how to open up without oversharing, and how to avoid the pitfalls of turning your content into a diary or trauma dump. Instead, discover how to make your experiences relevant to your audience and your business, so every story you share serves a purpose. Setting boundaries around vulnerability is key, and we'll talk about practical ways to protect your energy while still showing up authentically. From journaling prompts to reflection exercises, you'll get actionable tools to help you decide what to share, when to share it, and how to keep your content aligned with your values. In today's episode, we're chatting about:
  • The difference between connection and credibility stories
  • Sharing personal experiences without oversharing
  • Making your story relevant to your audience and business
  • Setting boundaries for safe, sustainable vulnerability
  • Exercises to uncover and shape your brand-defining stories
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