In this episode of Properties to Profits, I walk you through how we handle one of the most challenging—and emotionally charged—aspects of real estate: evictions. Especially post-COVID, these situations have become more complex, slower, and more expensive than ever before. But through creativity, empathy, and strategy, we’ve developed a process that protects our assets while preserving our reputation.

I dive into our step-by-step eviction approach, including how we use “cash for keys,” structured negotiations, and clear communication to create win-win outcomes. Whether you’re a landlord, property manager, or investor who works with tenant-occupied properties, this episode gives you the real-world tactics that make these tough situations easier to navigate—and even more profitable in the long run.

Episode Timeline

[0:00] Why evictions are harder than ever—and how we handle them differently

[1:25] From 4 weeks to 4 months: the new post-COVID eviction timeline

[1:50] How to lead with empathy without compromising business

[2:06] Our go-to process: cash for keys, flexible options, and fast resolutions

[2:59] What to do when tenants don’t follow through—and how to keep negotiating

[3:22] Working with attorneys as partners, not just enforcers

[4:12] The importance of creating separation and escalation paths

[5:08] Why “human-first” approaches create faster and better results

[6:22] A real example: from eviction notice to peaceful exit and long-term goodwill

[7:11] How clear, compassionate eviction processes can actually build your brand

3 Key Takeaways

1. Empathy doesn’t weaken your position—it speeds up results and protects your reputation.

2. “Cash for keys” isn’t just a tactic—it’s a proven, people-focused solution.

3. Train your property managers, document everything, and use attorneys to facilitate—not escalate.

Links & Resources

Follow me on Instagram: @realestatemike02

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