Episode 608 - Authors, Start A Podcast of Your Own - Podcast Ideas For Professionals

In this episode of the How To Podcast Series, host Dave kicks off a mini-series aimed at professionals who have never considered podcasting, starting with authors. He paints podcasting as an always-open book signing—an intimate stage where authors can connect directly with readers worldwide, sharing behind-the-scenes stories without needing weekly commitment. Dave emphasizes that authors don't have to podcast forever; a short-run series tied to a book's chapters works perfectly, complementing the written book and audiobook by diving deeper into cut content, character backstories, and personal writing struggles like tough days behind page 85.

He shares practical ideas: episodes exploring themes or ideas from the book to nudge purchases, serialized readings of select chapters with calls to buy the full version, or interviews with fellow genre authors to borrow audiences and cross-promote. Podcasters can build email lists via lead magnets like extra scenes, book club guides, Spotify playlists of writing inspiration, or world-building notes, all justified as low-cost marketing that drives sales, events, and speaking gigs long-term. While guesting on shows like Dave's Living the Next Chapter exposes authors to new readers, hosting your own takes that audience home, with free tools available at PodcastForFree.com or quick setup help via his calendar link.

Dave addresses fears head-on, noting judgment is life's constant—people critique silently everywhere from grocery lines to parenting—but podcast listeners simply leave quietly if uninterested, letting superfans emerge. References and rapid launches to Apple, Spotify, and Audible prove it's doable, even for past books.

Key Takeaway: Authors, treat a short podcast series as your book's companion voice—share the unseen journey, build community, and sell more without lifelong commitment. Reach out for free guidance; the right readers will find and love you.

https://livingthenextchapter.com/

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