E6: Steve Fredette - The drive, customer obsession, and GTM innovation that built Toast
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E6: Steve Fredette - The drive, customer obsession, and GTM innovation that built Toast
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About this listen
(0:00) Intro
(5:10) Building a competitor to Facebook while at MIT
(10:03) Joining Endeca instead of starting a company
(14:40) Deciding NOT to go to business school to get an MBA
(16:31) Creating a side hustle with early Apple App Store products
(22:50) Becoming an entrepreneur inside Endeca and learning the power of vertical focus
(27:28) Launching Toast as an iPhone app
(30:18) Finding early product market fit
(35:07) Execution wins
(37:50) Disruption and focusing on finding what people want, not just fixing what people dislike
(42:27) Raising money to innovate on the GTM model
(46:01) The best business model wins. Understand unit economics
(54:54) You can test your business idea without a product.
(1:02:13) Ongoing innovation at Toast
(1:05:51) Execution and focus
(1:09:00) Impact of AI at Toast
(1:14:32) Productivity without burn out