From global finance to eco-cleaning, regenerative farming, and rethinking entire systems — Mark Jankovich doesn’t do incremental change.

He believes we’re living through a full-scale reset — and entrepreneurs have a responsibility to lead it.

In this episode, Mark shares why climate change isn’t a mass participation problem, why consumers shouldn’t be asked to make hard choices at all, and why some products — from bleach to diesel engines — should simply disappear.

You’ll hear how Delphis Eco was born from a moment of clarity on a family holiday, what he’s learned from two decades of being ahead of the curve, and why broken systems like farming, education, and climate must be fixed together — not in isolation.

This is a provocative, systems-level conversation about leadership, responsibility, and designing a future where doing the right thing is the default.

What you’ll learn:

🌍 Why climate change messaging fails — and why it’s not a problem for the masses to solve

⚙️ How removing bad choices entirely is more effective than asking people to “do better”

🧴 Why bleach, virgin plastic, and outdated products should stop being sold

🚗 The myths around EVs, infrastructure, and resistance to change

🏢 How to build a sustainable business by letting systems and machines do the work

🌱 Why soil health, education, and climate are deeply interconnected

📈 What it’s really like to build a business 20 years ahead of the trend

Who should listen:

• Founders and CEOs building businesses with sustainability at their core

• Leaders frustrated by slow progress on climate and systemic change

• Entrepreneurs interested in policy, regulation, and government advisory

• Anyone curious about regenerative agriculture, food systems, and land use

• Builders who believe the next wave of innovation will be structural, not cosmetic

Chapters

00:00 Introduction

02:00 Mark’s worldview on cataclysmic change and entrepreneurial optimism

05:02 Systems change starts with cutting off harmful choices

10:03 Lessons from Dubai and the supermarket’s slow death

15:20 The origin story of Delphis Eco and quitting finance

17:37 Surviving 20 brutal years to finally see traction

19:07 Shifting from B2B to retail and staying lean

23:42 Letting tech run the business and outsourcing smartly

25:46 Hiring for attitude and losing good people as you grow

30:42 Rewilding unprofitable farmland for soil and social good

34:07 How farming, education and nature can solve each other

39:12 Book and podcast recs that shaped Mark’s thinking

40:52 The power of paradigm shifts and the coming wave

Book & media recommendations:

• Harmony — HRH The Prince of Wales: https://www.amazon.co.uk/dp/0007413639

• Green Swans — John Elkington: https://www.amazon.co.uk/dp/1785786431

• The Ministry for the Future — Kim Stanley Robinson: https://www.amazon.co.uk/dp/0356508841

• Future Noughts (podcast) — John Richardson: https://www.comedy.co.uk/podcasts/future_noughts/

About the Guest:

Mark Jankovich is the founder and CEO of Delphis Eco, one of the UK’s leading manufacturers of eco-friendly cleaning products.

A former City finance executive, Mark now builds systems that challenge the hidden environmental damage of everyday industries.

He also works with the UK...