E30: Chad Hufford: Dare to Be Different: The Blueprint for Abundance
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About this listen
Mary Katherine Johnson welcomes Chad Hufford, Founder & Financial Planner at Veritas Wealth Management, for a refreshingly human conversation about building wealth you'll actually want to live with. Chad argues we're wired for scarcity and crowd-following—great for survival, terrible for long-term freedom—so real progress starts with mindset, meaning, and management of the investor (not just the investments).
You'll hear how to define date-specific, dollar-specific goals (e.g., "₍future date₎ + net monthly income after tax"), then reverse-engineer the needed assets and monthly contributions. Chad shares a powerful "deck of cards" story to illustrate finding a cause big enough to fuel discipline, plus a practical way to turn foggy dreams into a living blueprint you can adapt with technology as life changes. We cover staying focused on controllables, designing a job-optional lifestyle, and why courage matters: you can't be brave without fear. Subscribe to Fortunes of the Brave for bold, credible, visionary conversations that help you take the next right step.
Key Takeaways:
• Abundance is designed, not stumbled into. Start with meaning, not someone else's values.
• Coach the investor, not (only) the portfolio. Behavior beats products over decades.
• Write date-specific, dollar-specific income goals and reverse-engineer assets & monthly saving.
• Break the big goal into monthly and daily inputs; celebrate consistency.
• Build a living plan; technology helps scenario-plan and cool emotional reactions.
• Focus on what you can control (saving rate, costs, behavior) vs. headlines you can't.
• Dare to be different. The crowd's average outcomes aren't your target.
• Courage ≠ no fear. It's moving forward with fear toward the best version of your life.
Chapters:
• 00:01 – Welcome + why abundance beats scarcity
• 00:55 – We're wired to survive, not thrive (and what to do about it)
• 02:56 – Managing investors > managing investments (coaching vs. products)
• 06:19 – Mindset first: you bring "you" into the future
• 08:53 – Clarity: date-specific, dollar-specific income goals
• 10:53 – The "deck of cards" story: finding a why big enough to endure
• 12:10 – Job-optional lifestyle: purpose after paychecks
• 14:13 – Reverse-engineering: assets, contributions, inflation adjustments
• 16:00 – Daily inputs, monthly wins: making progress visible
• 18:54 – Diagnose before you prescribe (relational planning)
• 22:21 – The blueprint metaphor (plans evolve; guardrails remain)
• 24:50 – Tech + planning: modeling, quick pivots, cooler heads
• 30:17 – Staying calm in storms by returning to the blueprint
• 32:03 – People over products; relationship > charts
• 34:12 – Dare to be different: why "normal" isn't safe
• 36:03 – Final word: courage means acting despite fear
Resources Mentioned:
• Veritas Wealth Management (Chad's firm)
• "Date-specific, dollar-specific" goal setting (income-first planning)
• "Job-optional lifestyle" concept
• "No plan survives first contact with reality" (planning as a living document)
Connect with Chad:
• Company: Veritas Wealth Management
• Role: Founder & Financial Planner
• Search: "Chad Hufford Veritas Wealth" for site & resources
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Website: planetwealth.com