E25 Product Design Ethnography with Dr. Amy Goldmacher
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E25 Product Design Ethnography with Dr. Amy Goldmacher
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About this listen
Business anthropologist Dr. Amy Goldmacher discusses how her ethnographic work empowers product and software designers to better understand their users and customers. Using anthropological research methods, she helps design new and improved products, software, and experiences that better meet people’s needs.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.