E209: Adfærdsdesign i den finansielle sektor med Jan Parner
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E209: Adfærdsdesign i den finansielle sektor med Jan Parner
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About this listen
Hvordan kan banker bruge adfærdsdesign til at gøre det lettere for kunder at træffe bedre økonomiske beslutninger? I denne episode har vi besøg af Jan Thorlund Parner, Head of Customer Experience i Danske Bank.
Vi dykker ned i:
- Hvorfor mennesker sjældent handler helt rationelt, når det kommer til penge 💸
- Hvordan simple designvalg og små nudges kan have stor effekt i mobilbanken
- Hvad reguleringen egentlig prøver at beskytte – og hvem det gavner
- De største muligheder for behavioural design i finanssektoren de næste 5–10 år
Lyt med og få indsigt i, hvordan adfærdsvidenskab former fremtidens bankoplevelser.
Følg os på LinkedIn:
André: www.linkedin.com/in/andréthormann/
Intro musik:
Deadly Roulette by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/3625-deadly-roulette
License: http://creativecommons.org/licenses/by/4.0/
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