E18. Insights from Dick’s Sporting Goods on how to launch your ecommerce personalization program
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E18. Insights from Dick’s Sporting Goods on how to launch your ecommerce personalization program
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About this listen
Join Shawn Wilkinson as he reveals how he successfully pitched, launched, and scaled a major ecommerce personalization initiative at Dick’s Sporting Goods.
Time stamps
[01:00] What is the “Art of the Possible” personalization program?
[03:51] What are the biggest challenges when launching an ecommerce personalization initiative?
[07:01] What kinds of campaigns is Dick’s testing?
[09:26] Did anyone in the organization create friction during the launch?
[11:26] What role does ecommerce play in Dick’s overall differentiation strategy?
[13:30] How do you leverage tech to scale your tests?
[14:34] How are Dick’s customers reacting to personalization?
[15:26] What sort of results can you expect from a personalization program?
[16:43] How can merchandisers and ecommerce teams balance their normal tasks with a massive launch like this?
[17:49] How is Dick’s future-proofing their personalization strategy?
[20:14] Which brand is the best at ecommerce today?
[21:40] What’s the best advice Shawn has received as a leader in ecommerce?