E17. Building A Retail Media Network with Bryan Gildenberg
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E17. Building A Retail Media Network with Bryan Gildenberg
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About this listen
Ecommerce expert Bryan Gildenberg shares how you should think about your retail media network so you can boost conversions, increase average cart sizes, and add new revenue streams to your business.
Time Stamps
[00:17] Who is Bryan Gildenberg?
[10:00] What are brands trying to do when they get involved in retail media?
[12:26] Are retailers going to make the same mistakes as the dying newspaper publishing industry?
[14:42] How are brands using content to sell?
[19:39] Should retailers try to copy Amazon, or should they…?
[23:08] How can brands avoid breaking the user experience when implementing a retail media network?
[25:34] What were Bryan’s biggest takeaways from NRF 2023?
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