E127: Is POPMart engineering a soft landing for Labubu?
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E127: Is POPMart engineering a soft landing for Labubu?
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About this listen
Chinese customs have been busy catching fake Labubus - one airport even found to up 34,000++ fake labubus. Why are the chinese customs so zealous about fake Labubus? What is driving the rise in fake Labubus and what does this mean for Popmart? In this episode, Sabrina and Jianggan unpack what’s driving the wave of fake Labubus, how resale speculation is heating up, whether Pop Mart is quietly engineering a soft landing for its hottest IPTune in as we explore:- The customs raids and how officials discovered tens of thousands of fake Labubus;- Why Labubu’s resale value has skyrocketed — and the risks that come with it;- What a "soft landing" might look like for Pop Mart;- Why Pop Mart may be taking steps to cool things down — on purpose.Timestamps:00:00:45 – Chinese customs crack down on fake Labubus00:02:10 – 34,620 toys in one suitcase?!00:03:30 – Why is Labubu driving a resale frenzy?00:05:15 – Is Pop Mart engineering a soft landing?00:08:00 – What happens if the Labubu hype crashes?Featured materials: Labubu makes no sense - and that’s why it sells | Impulso E124https://youtu.be/XtdXOygiixoBehind the Labubu craze: PopMart business explained | Impulso E103https://youtu.be/PLIq2UkvgwA