E12: Margaret Yang: Founder of MY Advisory on E-Commerce Trends, Product Strategy, & User Experience
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E12: Margaret Yang: Founder of MY Advisory on E-Commerce Trends, Product Strategy, & User Experience
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About this listen
Connect with Experiment Zone:
Experiment Zone Website
Experiment Zone Resources
Connect with Margaret and MY Advisory:
Website
In this episode, AJ sits down with Margaret Yang from MY Advisory to discuss her extensive experience in e-commerce product strategy. Margaret explains her approach to understanding customer needs, curating product assortments, and optimizing online user experiences. They explore how to effectively communicate a product's value through merchandising and conversion rate optimization, providing listeners with practical tips and insights into these critical areas. AJ and Margaret also touch on how to balance product assortment and the importance of early alignment in product and marketing strategies.
Produced by: Social Chameleon