Lights, camera, scale! In this inaugural first episode, hosts Alex Polamero (Chief Growth Officer, Ninestone Partners) and Dr. Tom Tonkin (CEO, Ninestone Partners) roll out the red carpet for Jay Sherer, an award-winning storyteller, filmmaker, marketer, and CMO of Sherer & Sherer.

Together, they smash the myth that scaling a business means “cloning yourself”. Instead, Jay unveils a toolkit of more innovative strategies:

➡️ Customer Validation: Knowing your audience better than they know themselves.
➡️ Systems & Processes: Building the backstage crew that keeps the spotlight shining.
➡️ Sales & Marketing Alignment: Keeping the whole cast on the same script.
➡️ Avoiding Feature Creep: Cutting the scenes that drag down the story.

Through the lens of both filmmaking and marketing, Jay shows why storytelling beats propaganda every time, and how the same principles that captivate moviegoers can help businesses capture markets. He also offers his perspective on the difference between growth and true scaling—and why it matters for startups and small businesses aiming for box office-level success.

Topics Include:

• The Challenge of Scaling a Business
• Real-Life Scaling Examples
• The Role of Systems in Scaling
• Understanding the Market and Competition
• The Difference Between Scaling and Growing

Connect with Jay:

LinkedIn

Instagram

YouTube How Stories Work with Jay Sherer

Connect with Ninestone Partners:

Website

Linktree