E06 The Digital Monkeys Elements of a Good Campaign Podcast
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E06 The Digital Monkeys Elements of a Good Campaign Podcast
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Narrated by:
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About this listen
Jacque, the social media manager, and Anita, the content creator indulge in a discussion about what it takes to create a good campaign. They dive into the characteristics you ought to implement to come up with a campaign that’s both impactful and memorable. They also discuss two examples of such campaigns. Take a listen.
Discussion Points
0:00 Introduction
0:39 Use of Influencers
3:02 Tapping into customer behavioral data
4:47 Nano-influencers
6:20 Originality
10:01 Influence (persuasion)
12:43 Be memorable
15:00 Examples of good campaigns
19:12 Wrapping up
Useful Links
The Closer (Heineken): https://www.youtube.com/watch?v=KdyoOuX_2c4&ab_channel=Heineken
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Shareable link to the episode: https://youtu.be/Am7VRHiwnIo