E04 The Digital Monkeys CTV podcast
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E04 The Digital Monkeys CTV podcast
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Narrated by:
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About this listen
Franc, Digital head discusses with Cynthia; social media manager and Anne, Client Service about the latest trends in TV, Connected TV. He answers questions such as what CTV entails, how it’s different from traditional/linear TV, how the market and brands are responding to the technology, how beneficial it is and whether you can track traffic on CTV.
Discussion Points
0:00 Introduction
1:35 Evolution of TV
3:16 Connected TV
5:05 Smart Server Systems
9:04 Market adoption Smart Ads
11:58 Connected TV vs Linear TV
13:05 CTV Ads Execution Criteria
15:27 ROI of CTV Ads
20:10 Premium Offerings - Pay for No-Ads Experience
22:10 CTV Analytic Tools
23:43 Wrapping up
Useful Links
What is Connected TV: https://www.oracle.com/ke/cx/advertising/measurement/ctv-vs-ott/
Smart Ads: https://www.thedrum.com/opinion/2017/05/10/smart-ads-the-future-ad-evolution-here
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Shareable link to the episode: https://youtu.be/3OuE_CtD7ro