Host Stephanie Jones sits down with Betsy Wilson, April Little, and Marta Spirk to unpack the three traps that choke consistent income: selling from panic, chaotic back-end behavior, and operating from an employee mindset. The panel shares how “frantic energy” shows up—rushing launches, pivoting too fast, and mistaking more content for more sales—and how to replace it with pacing, data, and real conversations. They dig into authentic marketing, including aligning your approach to your Human Design so sales feel natural (and actually perform). Strategy-wise, the crew talks patience, accountability, and letting data—not emotions—drive decisions. They also break down launch-season survival: micro-dosed self-care, training the body to tame the mind, and hiring help. Finally, each offers a hard truth about money: you must ask for the sale, you set (and become) your price, and buyers pay for outcomes—not you.

1. Panic ≠ profit: rushing offers and reacting emotionally tanks conversions. Slow down and sell from power.
2. Content is the intro, not the sale: move conversations to DMs/calls and make the offer.
3. Pick one product and one person: focus wins; marketing to “everyone” confuses everyone.
4. Authenticity converts: align your marketing/sales to how you naturally operate (HD shoutout for fit + flow).
5. Let data drive: give strategies time, track metrics, and stop pivoting before you have signal.
6. Celebrate small wins: build momentum and visibility by acknowledging progress publicly.
7. Launch like a scientist: detach from outcomes, collect data, and refine next round; hire help when needed.
8. Price like a CEO: you choose the price, stick to it, and sell the outcome—then grow into that standard.

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