Drysen Carsten | AB Testing with Video Content
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Drysen Carsten | AB Testing with Video Content
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About this listen
In this episode, Drysen Carsten discusses the importance of A/B testing in video production, particularly through the use of motion graphics and animation. He emphasizes how these tools allow marketers to experiment with different styles, colors, and messages to find what resonates with their audience. The conversation also highlights the significance of data-driven decision-making in marketing, urging marketers to rely on analytics rather than gut feelings to guide their strategies.
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