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Drink Up

Drink Up

By: Samuel Anderson
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Welcome to the world of beverage brand building, where every sip tells a story and every label speaks volumes. In a world full of options, building a successful beverage brand is no easy feat. It takes creativity, passion, and a deep understanding of the ever-evolving tastes and preferences of consumers. From craft breweries to artisanal coffee roasters, from soda startups to energy drink disruptors, the beverage industry is a playground for those who dare to dream big and take risks. So grab your favorite beverage, sit back, and let's explore the art and science of beverage brand building.Samuel Anderson Economics Marketing Marketing & Sales
Episodes
  • Navigating the Food Service Landscape with FS Octopus
    Sep 23 2025

    In this engaging conversation, Mike Levinson, founder of FS Octopus, shares insights into the food service and beverage industry, emphasizing the importance of understanding target markets, building brand awareness, and setting realistic expectations for success. He discusses the challenges brands face in retail and food service, the role of social media and e-commerce, and the need for emotional connections with customers. The discussion highlights the significance of feedback and the necessity for brands to have a clear roadmap for growth.Contact Mike Levinson at Mike@fsoctopus.com

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    1 hr and 3 mins
  • From Concrete to E-Commerce: Matthew Stafford's Journey
    Sep 23 2025

    In this conversation, Matthew Stafford shares his remarkable journey from a concrete business owner to a successful e-commerce entrepreneur. He discusses the pivotal moments that led him to explore online business, including his initial foray into selling t-shirts and the subsequent growth of his e-commerce ventures. Matthew emphasizes the importance of data, optimization, and understanding consumer behavior in driving sales. He also highlights the role of AI in enhancing business efficiency and the significance of mindset in achieving success. The discussion concludes with valuable insights on entrepreneurship and the evolving landscape of e-commerce.Contact Matthew Stafford at Matt@buildgrowscale.com

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    50 mins
  • From Criminal to Success: The G4 Tequila Story
    Jul 18 2025

    In this engaging conversation, Sean Miller from Package Group shares the inspiring journey of G4 Tequila, detailing the challenges and triumphs of building a brand in the competitive spirits industry. He emphasizes the importance of transparency, teamwork, and finding purpose in business, while also exploring innovations like Racia. The discussion highlights the significant impact that success can have on individuals and communities, showcasing the transformative power of entrepreneurship in the agave spirits market.

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    1 hr and 2 mins
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