Dress Your Startup for Success: Why Branding is Your First Growth System
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
Dress Your Startup for Success: Why Branding is Your First Growth System
-
Narrated by:
-
By:
About this listen
Your brand isn’t your logo — it’s your startup’s first impression, emotional footprint, and a growth engine hiding in plain sight. In this episode, Maria and Katie sit down with brand strategist Esteban Arroba Del Castillo to talk about why even scrappy, pre-MVP startups need to show up with a clear voice, vibe, and visual identity.
We get into:
- Why branding is a system, not just surface polish
- How to craft a killer brand without torching your budget
- What founders risk when they “launch naked”
- The trust-building link between branding and fundraising
- How to blend creative chaos with operational discipline
If you're an early-stage founder trying to stand out (and not look like an AI-generated Apple clone), hit play.
Links:
Team & Tonic website: https://www.teamandtonic.com
Esteban's LinkedIn: https://www.linkedin.com/in/esteban-a/
Esteban's email: esteban@teamandtonic.com
ScaleSpark: https://www.scalespark.ai
Maria's LinkedIn: https://www.linkedin.com/in/mariapienaar/
Katie's LinkedIn: https://www.linkedin.com/in/katiewhitcraft/
ScaleSpark email: info@scalespark.ai
Apple Think Different Ad: https://www.youtube.com/watch?v=BPX9v8F547k