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We welcome Dr Giles Morrison, a former NHS doctor turned clinical UX strategist, to unpack why healthcare needs a distinct approach to design and how better products can make care safer, kinder and fairer. We explore burnout, equity, AI’s limits and the craft of behaviour change that sticks.

• Coining clinical UX as a distinct discipline focused on clinicians and patients
• Why generalist UX transfers but requires deep healthcare learning
• Frontline medicine pressures, burnout and human factors
• Push and pull from practice to design and strategy
• The role of HCI training, mentorship and shared language
• Health inequality, policy and the moral duty of inclusive design
• AI strengths in synthesis and risks of bias and overconfidence
• Cultural nuance, informed consent and the danger of half‑knowledge
• Behaviour change beyond notifications, designing humane nudges
• Joy, self‑care and sustaining impact beyond the ward
• Where to find Giles and how to connect

Find me on LinkedIn: search for Dr Giles Morrison. You know it’s me because there’s a stethoscope emoji at the start of my name. I’m happy to offer my support and help with you on your journey in this career. Whether you’re new to UX as a clinician trying to get into digital health, please do reach out.

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