I recently helped two 3.0 ladies' teams prepare for USTA Nationals. The 1st team actually won Nationals in the 40+ division this past weekend.

We spent 30 minutes discussing strategy before playing doubles for a few hours. This episode previews the first 10 minutes of the strategy discussion with the 2nd team, who heads to Nationals next week.

• How doubles matches are won lost.
• The importance of understanding rally length.
• What to practice leading up to nationals.
• Members only: My favorite ways to force errors
• Members only: Team roles.
• Members only: The 3 things that give 3.0 to 4.0 players the most problems and how to fix them.
• Members only: How to win lob fests.
• Members only: Using the 2-back formation.

To hear this full episode and watch the video, become a Tennis Tribe Member.

• Members can watch the video here.

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**Other Free Doubles Content**

• Serve Strategy Cheatsheet
• Return Strategy Cheatsheet
• Serve Strategy 101 - Video Course

Peter Freeman is one of my favorite tennis coaches to speak with because he has so much experience coaching club doubles players. Like me, Peter creates a ton of online content, including one of the largest online tennis conferences, Tennis Con. I've presented at Tennis Con for the past 3 years and cannot recommend it enough for club players.

👉 Join Tennis Con 9 for Free »

I spoke with Peter to preview Tennis Con 9, which is a little different this year. We also discussed some takeaways from our doubles camp earlier this summer, including the two types of serves at the club level, building a chip return, and fixing your overhead.

• How TennisCon started and what’s new this year
• Challenges, Easter eggs, leaderboard, and prizes (including a free ball machine)
• The importance of learning from many coaches, not one
• Continental vs pancake serves
• How high should your ball toss actually be?
• Executing the chip return
• Overhead rules to help you not miss
• What tennis can learn from pickleball culture

You can watch TennisCon for free for 48 hours once it starts on the 27th. Upgrade to the Lifetime Pass to keep access and play the game.

👉 Join Tennis Con 9 for Free »

**Tennis Tribe earns a percentage of sales if you buy the lifetime pass.

Learn more about Peter & follow:

• Instagram
• Crunch Time Coaching

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**Join the #1 Doubles Strategy Newsletter for Club Tennis Players**

• New doubles strategy lessons weekly straight to your inbox

**Become a Tennis Tribe Member**
Tennis Tribe Members get access to premium video lessons, a monthly member-only webinar, doubles strategy Ebooks & Courses, exclusive discounts on tennis gear, and more.

• Learn More & Sign Up Here

**Other Free Doubles Content**

• Serve Strategy Cheatsheet
• Return Strategy Cheatsheet
• Serve Strategy 101 - Video Course

I recently posted an Instagram video asking why club doubles players don't use I-Formation. It now has over 210,000 views and 100 comments, many of which are excuses.

In this episode, I break down the five most common excuses and share my rebuttal. I hope that this will convince some of you to start using serve formations more often to help you win matches.

Here are the excuses...

1. "Our serves aren't good enough."
2. "I'll get hit in the back of the head by my partner's serve."
3. "Club players are too slow."
4. "The net player would be too scared." OR "the net position isn't fun."
5. "The returner will rip down the line."
6. At the end, I share the only valid reason to never use I-Formation.

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**Join the #1 Doubles Strategy Newsletter for Club Tennis Players**

• New doubles strategy lessons weekly straight to your inbox

**Become a Tennis Tribe Member**
Tennis Tribe Members get access to premium video lessons, a monthly member-only webinar, doubles strategy Ebooks & Courses, exclusive discounts on tennis gear, and more.

• Learn More & Sign Up Here

**Other Free Doubles Content**

• Serve Strategy Cheatsheet
• Return Strategy Cheatsheet
• Serve Strategy 101 - Video Course

I share seven strategy lessons gathered from recent experiences at the US Open, Davis Cup, and coaching club players heading to Nationals. These lessons are particularly helpful for the 3.0, 3.5, 4.0, and 4.5 level doubles players who tend to get some of these things wrong.

Note: Tennis Tribe Members get access to all seven lessons, while everyone can preview the first three.

• Focusing on what happens most - and why we get this wrong.
• How to think about getting to the net.
• Scouting what your opponents do and don't do, plus how to handle the lob.
• Members Only: Statistics on hitting down the line - this data will surprise you.
• Members Only: A lesson on poaching, including my new favorite drill.
• Members Only: One simple thing to focus on early in the point that will have a huge impact.
• Members Only: A counter-adjustment I noticed in the US Open final, leading to a Grand Slam Title.

To access all seven lessons, sign up for any membership level at https://thetennistribe.com/memberships/

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**Join the #1 Doubles Strategy Newsletter for Club Tennis Players**

• New doubles strategy lessons weekly straight to your inbox

**Become a Tennis Tribe Member**
Tennis Tribe Members get access to premium video lessons, a monthly member-only webinar, doubles strategy Ebooks & Courses, exclusive discounts on tennis gear, and more.

• Learn More & Sign Up Here

**Other Free Doubles Content**

• Serve Strategy Cheatsheet
• Return Strategy Cheatsheet
• Serve Strategy 101 - Video Course

Jamie Cerretani, a former top 50 ATP doubles player and founder of Inspired, shares his holistic approach to coaching professional doubles players through structured preparation, mindset work, and career optimization.

• Working with JP Smith, who reached a career-high ranking of 50 in ATP doubles
• Creating a daily structure for players that includes tennis practice, gym work, and family time
• Viewing family responsibilities as strengths rather than distractions for professional players
• Learning from tournament losses by acknowledging emotions before analyzing film
• Approaching challenges with an abundance mindset rather than a victim mentality
• Founding Inspired as a boutique talent management company focused on career optimization
• Offering services including tennis coaching, film analytics, and off-court partnerships
• Continuing to improve as a coach through reading, language learning, and travel
• Suggesting innovations for doubles, including player microphones and post-match fan participation

Follow Jamie and Inspired to learn more about their holistic approach to player development and career optimization in professional tennis.

Learn more about Jamie & follow:

• ATP Profile
• Wikipedia
• Instagram

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**Join the #1 Doubles Strategy Newsletter for Club Tennis Players**

• New doubles strategy lessons weekly straight to your inbox

**Become a Tennis Tribe Member**
Tennis Tribe Members get access to premium video lessons, a monthly member-only webinar, doubles strategy Ebooks & Courses, exclusive discounts on tennis gear, and more.

• Learn More & Sign Up Here

**Other Free Doubles Content**

• Serve Strategy Cheatsheet
• Return Strategy Cheatsheet
• Serve Strategy 101 - Video Course

2025 US Open Champions, Gaby Dabrowski and Erin Routliffe, take us behind the scenes of their incredible run, sharing details about their mental approach, the dynamics of their successful partnership, and their victory celebration in New York.

• How many days did they take off after winning the US Open?
• How to come back after losing the first set 0-6
• Developing belief as players who don't naturally possess unwavering confidence
• Finding the perfect balance between high energy and mental focus during crucial moments
• Learning to embrace pressure rather than trying to mitigate it
• The technical breakthrough of understanding the serve and volley as one fluid motion
• Navigating the challenges of blending different personalities in their "marriage-like" partnership
• Adopting a mindset of unconditional support for each other during difficult moments
• How smiling helps Gaby in high-pressure situations

I was also able to get to many of your questions from Instagram and Twitter/X. This is a long and fun conversation. Enjoy!

Learn more about Erin & follow:

• WTA Profile
• Wikipedia
• Instagram
• Twitter/X

Learn more about Gaby & follow:

• WTA Profile
• Wikipedia
• Instagram

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**Join the #1 Doubles Strategy Newsletter for Club Tennis Players**

• New doubles strategy lessons weekly straight to your inbox

**Become a Tennis Tribe Member**
Tennis Tribe Members get access to premium video lessons, a monthly member-only webinar, doubles strategy Ebooks & Courses, exclusive discounts on tennis gear, and more.

• Learn More & Sign Up Here

**Other Free Doubles Content**

• Serve Strategy Cheatsheet
• Return Strategy Cheatsheet
• Serve Strategy 101 - Video Course

Bruce Lipka, coach of US Open doubles champion Erin Routliffe, joins the show for the second time. I spoke with him before Erin Routliffe and Gaby Dabrowski played their semifinal match in New York.

• Why preparing for semifinals involves months of work
• Championship-level doubles requires continuous improvement rather than focusing on winning or losing
• How they turned around a 0-6 first set in the quarterfinals
• The compact tournament format creates challenges with mental recovery as players compete multiple days consecutively
• Three essential volleys for club players and how to train them
• Club players' biggest mistakes: not moving enough and taking balls they shouldn't touch
• Professional margins are incredibly slim
• "Players don't rise to their level of play; they fall to their level of training."

Have questions about doubles tennis or college tennis? Bruce welcomes inquiries as he also serves as the men's tennis coach at Penn State.

Listen to my previous episode with Bruce.

Learn more about Bruce & follow:

• Twitter/X
• Men’s head coach at Penn State
• Coach of world #1 and 2023 US Open champion, Erin Routliffe

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**Join the #1 Doubles Strategy Newsletter for Club Tennis Players**

• New doubles strategy lessons weekly straight to your inbox

**Become a Tennis Tribe Member**
Tennis Tribe Members get access to premium video lessons, a monthly member-only webinar, doubles strategy Ebooks & Courses, exclusive discounts on tennis gear, and more.

• Learn More & Sign Up Here

**Other Free Doubles Content**

• Serve Strategy Cheatsheet
• Return Strategy Cheatsheet
• Serve Strategy 101 - Video Course

Three-time US Open Champion Joe Salisbury joined me before the start of this year's tournament to discuss his athleticism, doubles partnership with Neal Skupski, college tennis experience, and more.

Tomorrow, Joe and Neal play in the US Open Final on ESPN. Here's what we discussed before the tournament.

• Attributes his exceptional athleticism to his parents and playing multiple sports growing up
• Credits natural instincts and mobility work for his remarkable court speed and movement
• Explains how he and Neal Skupski overcame early challenges through patience and communication
• Emphasizes college tennis at Memphis as crucial for his development as both a person and a player
• College tennis as a viable pathway, especially for doubles
• His different mindset approach to mixed doubles versus men's doubles
• Shares a thoughtful perspective on the US Open mixed doubles format
• Focuses on winning major tournaments rather than specific ranking goals for 2025

Joe is one of the ATP tour's most dynamic and entertaining players. Watch him tomorrow as he goes for his fourth US Open title and follow him throughout the rest of 2025.

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**Join the #1 Doubles Strategy Newsletter for Club Tennis Players**

• New doubles strategy lessons weekly straight to your inbox

**Become a Tennis Tribe Member**
Tennis Tribe Members get access to premium video lessons, a monthly member-only webinar, doubles strategy Ebooks & Courses, exclusive discounts on tennis gear, and more.

• Learn More & Sign Up Here

**Other Free Doubles Content**

• Serve Strategy Cheatsheet
• Return Strategy Cheatsheet
• Serve Strategy 101 - Video Course