Don’t Be Afraid of the Numbers: Customer Lifetime Value
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
Don’t Be Afraid of the Numbers: Customer Lifetime Value
-
Narrated by:
-
By:
About this listen
In part two of Don’t Be Afraid of the Numbers, Peter and Emily break down Customer Lifetime Value (LTV)—the essential metric that shows what your customers are really worth over the long haul. From calculating LTV step-by-step to using it as a compass for sustainable growth, they turn intimidating math into strategic insight you can actually use.
Packed with real-world examples—from HVAC tune-up packages to auto shop loyalty perks—you’ll learn how smart businesses increase lifetime value without overspending. Plus, discover how LTV ties back to Customer Acquisition Cost (CAC) and why tracking both is critical to building a healthy, profitable business. If you’re ready to market smarter and grow with intention, this episode is your must-listen field guide.