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Domenica Davis Describes How She Coaches Other Broadcasters

Domenica Davis Describes How She Coaches Other Broadcasters

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 Hi there, welcome to the Biz Communication Show. I’m your host, Bill Lampton, the Biz Communication Guy, bringing you tips and strategies about communication that will boost your business. And I don’t do this alone. It’s not just my communication tips and strategies, but you get much more through my conversation with a highly qualified guest. And today our guest is indeed highly qualified, coming to us from the Atlanta metropolitan area, Domenica Davis. Domenica Davis is an experienced broadcast meteorologist, reporter, host, and on-camera coach. She has worked nationally for NBC, Fox, News Channel, MSNBC, and the Weather Channel. And by now, I’ll bet you, Domenica Davis’ name and image rings a bell with you because like me, you probably have watched her for more than two decades. Currently, Domenica freelances as a meteorologist for 11 Live in Atlanta, and she runs On Cam with Domenica, a coaching business dedicated to helping on-air talent elevate their performance, build confidence, and develop the skills needed to succeed in both traditional and digital media. So I know that you join me in welcoming Domenica Davis. Hello, Domenica. Hello. How are you? I’m just doing very well now that I’m going to have a delightful conversation with you that informs, educates, and knowing you, entertains as well. Well, it’s an honor to be here. Thank you. It’s an honor to host you. At the outset, I’m sure there are many people who wonder, those of us who have watched meteorologists for years, we wonder, how did you get there? I mean, some of us are thinking, oh, this is a nice-looking person. I guess they won a talent contest somewhere with their speaking. A talent scout from TV saw them, hired them, and the next thing you know, we’re seeing them pointing at maps. That’s not exactly how it happens, is it, Domenica? No. Not for me, no. I’ve never won any contest. So the way I got into it many moons ago was I went to college knowing that I wanted to be a reporter. So I knew I wanted to be in broadcast news. I thought I wanted to be an anchor and a reporter, and that’s really why I graduated from Boston University. So that’s really what I went to college for. After I graduated college, my very first job was in traffic. I did live traffic, and it included weather, but it was like a rip-and-read weather. You didn’t really do weather. So I got my first agent at the time, and he said, hey, did you ever think of going into meteorology? I said, no, never. And so he said, I think you’d be great. Reporters, anchors are a dime a dozen. Meteorologists, it’s a degree thing. You’d have to go back to school, but they really need women in this field. I think you’d be great at it. And if you have an interest, I mean, I think this is something you should pursue. So I was never caught in a tornado. I don’t have any of those stories. I was kind of introduced to it really in a strategic manner career-wise. Lucky for me, I actually really liked it. So I got into it in a really weird, backwards way that most people don’t. But it really worked out for me, and I went to Mississippi State to get my degree, and I worked while I was doing that. So I’ve always been a reporter and a meteorologist for many years before I just strictly did meteorology on TV. And that’s really how I got in. It’s not that entertaining atall, but it’s my story, and it’s true. I mentioned to you as we were getting acquainted before the program that I’m a Mississippian native. I realized just a few years ago how many people that I see who are meteorologists are graduates of the program at Mississippi State. Something I would like to just throw in here is that there are many of us who’ve been on this earth a while, who lived here before weather forecasting got so scientific and for the most part excellent in accuracy and in forecasting. And at that time, Domenica, I was on the University of Georgia faculty. The only warning we would get about any bad weather coming was probably just somebody interrupting a local radio program. So I remember so well that living in Athens, Georgia, the place you don’t think of necessarily for violent storms, you think of it for the university and football. But this one day my wife was coming home from work. She walked into the house, we looked out back and a tree was swaying in the wind and we said that’s nothing. Next thing we knew the house was shaking. Our neighbor’s roof came off. We had all of this with no warning. And my daughters, I guess it’s one of the few times I ever lied to them. They said, Daddy, are we going to die? And I said, No. It seemed like we would. Amazingly, there were six homes in our subdivision that were destroyed and also in one other subdivision in Athens. And ironically, exactly 60 days later, again without warning, two tornadoes hit those same neighborhoods. So having been around on this earth before we got all the warnings that we get now and ...
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