In this episode, I am are joined by Sarah Jones, founder of #DogsInYellowDay and My Anxious Dog, to explore the movement supporting anxious, reactive, and vulnerable dogs through greater public awareness and understanding. Sarah is a true inspiration and is making a difference to so many dogs and their families.

In this episode Cheryl and Sarah discuss:

• What Dogs in Yellow is, how the movement began, and the need it was created to address
• How Sarah’s dog, Bella, opened her eyes to how misunderstood anxious dogs can be
• Why yellow has become the recognised colour signalling that a dog needs space
• When Sarah realised anxious dogs required clearer, more visible support in public spaces
• The difference a yellow lead or jacket can make during everyday walks
• How the public and fellow dog owners can help when they see a dog wearing yellow
• Why giving dogs space is essential — even when other dogs are friendly
• Why Christmas and the festive season can be especially challenging for anxious dogs
• Practical advice to help support anxious dogs during the holidays
• How public awareness around anxious dogs has changed since the movement began
• The growth of Dogs in Yellow and its impact on dogs, owners, and the wider dog-owning community

This episode highlights the importance of empathy, advocacy, and simple actions that can make a lasting difference for dogs who need space and understanding.

Want to connect with Sarah? details below:

(3) Facebook

Nervous Dog Harnesses, Leads & Accessories | My Anxious Dog

Free Toolkit: Help your anxious dog enjoy calmer walks – My Anxious Dog

Sarah's achievements:

Featured on Escape to the Country

Winners of Theo Paphtis #SBS

Winners at the Animal Star Awards 2021 - Best Pet Related Business

Winners at the Global Business Awards 2021 - Best Pet Anxiety Awareness Products

Winner Influential Business Woman Awards 2023 - Most Innovative Specialist Pet Accessories

Finalist in Pet Industry Federation PIF Awards 2023 for Marketing Campaign of the Year #dogsinyellow

Best Specialist Pet Accessories Business Woman 2024 (South East England) at Global Business Awards

Silver medal at PetQuip Awards 2024 for Best Trade Marketing Campaign for #dogsinyellow

LuxLife Pet Products and Services Award 2025

Global Business Awards - Most Innovative Dog Harness 2025

Featured articles in Woman & Home, Take A Break, Women Own, Pick Me Up! magazine

Edition Dog, Dogs Today, Our Dogs, Westies & Besties & Vanity Fur magazine

Interviewed on BBC Radio Berkshire, BBC Radio London

For questions or to work with Cheryl, you can reach her via:
Website: Chel's Tails | Dog Walking and Training
Email: cherylmarney@outlook.com
Facebook: Chel's Tails Canine Coaching
Instagram: @chelstails
TikTok:@chelstails
Podcast Facebook: We Love Dogs