Does the era of infinite choice make comms planning essential? With Sally Weavers of Craft Media cover art

Does the era of infinite choice make comms planning essential? With Sally Weavers of Craft Media

Does the era of infinite choice make comms planning essential? With Sally Weavers of Craft Media

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 In the world of media, the last few decades have seen an explosion of channels, formats and suppliers. Making sense of all that is the job of planners, including specialist 'communications planners' like Sally Weavers of Craft Media. But what does planning even look like in a world of infinite media possibilities?

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