Does the agency business model need to be reimagined? With Michael Farmer cover art

Does the agency business model need to be reimagined? With Michael Farmer

Does the agency business model need to be reimagined? With Michael Farmer

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 There's perhaps no-one in the world who's thought more about advertising agency business models than Michael Farmer. He quite literally wrote the book on the subject, with Madison Avenue Manslaughter and its recent sequel Madison Avenue Makeover. Today, we talk to Michael about what he sees ahead for the agency world.

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