Do you sell outcomes, features, benefits, or 'things?'
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Do you sell outcomes, features, benefits, or 'things?'
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About this listen
Most sellers in the B2B space are stuck selling features, benefits, or 'things', when instead they should be focusing on the 'outcomes' their prospects are really looking for.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.