A fake holiday hijacks a doctor’s office phone greeting, and somehow that spirals into a super practical marketing hack: using Jay Schwedelson’s favorite ChatGPT trick to predict which subject line will actually win before you hit send. Then it takes a hard left into the worst trash TV of 2025, with zero apologies and maximum side-eye.

ㅤ

Best Moments:

(00:52) A doctor’s office answers “Buddy the Elf, what’s your favorite color?” and Jay is not emotionally prepared

(02:15) Why sticking to one AI tool is a marketing mistake

(03:49) The “micro-pause” test for whether your LinkedIn post survives a busy feed

(05:30) Upload your A and B versions and have ChatGPT call the winner before the test runs

(06:45) The 89% accuracy claim that changes how you should run A/B tests

(08:15) Jay’s worst trash TV of 2025 list goes fully unhinged

ㅤ

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

January marketing has a weird hangover, and it messes with way more than your motivation. Jay Schwedelson and Daniel Murray get very specific about what to do in those first two weeks, what not to freak out about, and the tiny “swap 2025 to 2026” moves that can quietly outperform your big new ideas.

ㅤ

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

ㅤ

Best Moments:

(01:39) The first two weeks of January are not “normal marketing,” and you have to treat them differently

(02:15) Set monthly goals for the next three months so you do not start the year feeling behind

(03:30) Do not kill a new test just because it flops around January 8 or 9

(03:46) Why late-January promo email click rates jump about 30% compared to early January

(04:00) Audit every automation and trigger and delete anything that still screams 2025

(05:31) Shorter copy, more white space, and shorter subject lines win because everyone is overloaded

ㅤ

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

When a once-reliable podcast promo email suddenly tanks to 15% opens, you either keep pretending it’s fine or you blow it up and rebuild it from scratch. You’ll hear Jay Schwedelson and Amy Porterfield get honest about what changed in her newsletter, why “being more you” is now a real growth strategy, and how to experiment without freaking out when people unsubscribe.

ㅤ

Subscribe to Amy Porterfield’s newsletter, listen to The Amy Porterfield Show, and follow her on Instagram.

ㅤ

Best Moments:

(03:45) When 15% open rates forced a total newsletter reset.

(05:03) Why letting your real personality show matters even more in the AI era.

(07:06) Turning “YOUR cringe” feedback into a subject line that popped open rates.

(08:06) The email metrics she still watches, and why beating your own baseline is the point.

(13:10) Cart-close urgency is shifting, so she frontloads webinars in the first 48 hours.

(17:12) The custom AI tool move that makes “just use ChatGPT” the wrong answer.

ㅤ

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/