Are motorhome shows still worth it in 2026, or are digital platforms quietly taking over?

In this episode of the Motorhome Matt podcast, Matt and Keith dig into the real value of motorhome shows, from the Manchester Show to the NEC Motorhome Shows to regional events across the UK.

Do shows still drive motorhome sales, build brand trust and help buyers choose the right layout, or are they becoming an expensive tradition in a world of online research and targeted ads?

Matt speaks to dealers who say shows generate a third of their annual business, others who’ve stepped back and invested in digital marketing instead, and buyers who went along for a browse and ended up signing on the dotted line. We look at the buying journey, pre-purchase reassurance, and if physically stepping inside a van still matters when you’re spending serious money.

At the Caravan, Camping and Motorhome Show at the NEC Birmingham, we exclusively reveal the launch of the new Savvy Van app, offering remote monitoring and control of key motorhome systems, with public release planned for summer 2026.

And in the Q&A, Matt answers your questions on:

• 4G connectivity challenges and whether the Pathway system can pull a signal where phones can’t
• The most useful motorhome apps for beginners
• The latest update on the 3.5 tonne licence limit and the expected 4th Directive changes

If you’re researching your first motorhome, planning an upgrade, or wondering if shows are still worth your time, this episode will give you plenty to think about.

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