• Discover Why You Should Stop Believing This Viral Ground Beef Lie
    Feb 12 2026

    Ep 246 | Your burger might contain meat from hundreds of cows, the beef tallow industry is corrupt (allegedly), and Garmin just dropped a new wearable tracker… for your horse.

    This week on Discover Ag, Natalie and Tara explore what's really going on with blended ground beef and if it's the food safety crisis the internet wants it to be. They also celebrate an Olympic win for the Painterland Sisters and a denim brand founded by a 9-year-old cowgirl and her dad.

    What We Discovered This Week 🤠

    🪩The viral ground beef "400 cows" claim
    🪩Harper Rodeo Denim: a 9-year-old's western brand
    🪩Garmin Blaze, a wearable for horses
    🪩Popular beef tallow brands could be lying to you

    CHAPTERS:

    (00:35) The Truth About Ground Beef
    (17:05) Harper Rodeo Denim + Kid-Facing Brands
    (29:31) Garmin Blaze + Animal Welfare Tech
    (39:25) Disco Debrief: Painterland Sisters x Olympic Curling
    (45:06) Creators Call Out the Beef Tallow Industry

    🪩 WELCOME TO DISCOVER AG

    A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist.

    📲 CONNECT WITH US ONLINE

    • Website: https://discoverag.com/
    • Podcast: https://pod.link/1615443750
    • Instagram: https://instagram.com/discoveragpodcast/#

    🤝 PARTNERS AND SPONSORSHIPS

    MASA CHIPS: Ready to give MASA a try? Get 25% off your first order by going to http://masachips.com/discoverag and using code DISCOVERAG.

    ONESKIN: Get 15% off OneSkin with the code DISCOVER at https://www.oneskin.co/discover #oneskinpod

    DUCKWORTH: Use code DISCOVER for 10% off at https://www.duckworthco.com/

    TOUPS & CO: Use link https://affiliates.toupsandco.com/DISCOVERAG for 20% off

    COZY EARTH: Code DISCOVER for up to 20% off

    ARMRA: Code DISCOVER for 15% off

    GROUNDED JOURNAL: Code "DISCOVER"

    OUR FARMS: Code "DISCOVER" 10%

    FARM WIFE TALLOW: Code "DISCOVER" 10% off

    SUNRISE FLOUR MILL: Code "DISCOVER" 10% off

    Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

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    55 mins
  • Discover The Kerrygold Forever Chemicals Scandal (Here's the Truth)
    Feb 5 2026

    Ep 245 | A beloved "clean" brand gets dragged online, a weirdly addictive AI remix goes viral, and vintage stoves somehow become a status symbol — welcome to the internet in 2026.

    This week on Discover Ag, Natalie and Tara unpack what consumers need to know about the Kerrygold PFAS controversy, why AI-generated music is leaving people unsure how to feel, and how a farmhouse breakfast reel reminded us that they really don't make things like they used to. With the Super Bowl coming up, they also share why Avocados From Mexico isn't just skipping the big-game ad this year, but changing their entire marketing strategy.

    What We Discovered This Week 🤠

    🪩Kerrygold's PFAS lawsuit
    🪩50 Cent AI-generated remix going viral
    🪩A Hogwarts-style farmhouse breakfast reel
    🪩Avocados From Mexico is leaving football (kind of)

    CHAPTERS:

    00:00 - Intro + Giveaway Winners
    01:09 - Kerrygold and "Forever Chemicals"
    15:10 - AI-Generated Music and the Impact on the Industry
    25:45 - Farmhouse Breakfast + Vintage Appliances
    42:06 - Disco Debrief: Gray Wolves and the Endangered Species Act
    45:44 - Avocados From Mexico's New Marketing Strategy

    🪩 WELCOME TO DISCOVER AG

    A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist.

    📲 CONNECT WITH US ONLINE

    • Website: https://discoverag.com/
    • Podcast: https://pod.link/1615443750
    • Instagram: https://instagram.com/discoveragpodcast/#

    🤝 PARTNERS AND SPONSORSHIPS

    ONESKIN: Get 15% off OneSkin with the code DISCOVER at https://www.oneskin.co/discover #oneskinpod

    COZY EARTH: Use code DISCOVERBOGO to score BOGO pajamas at https://cozyearth.com/

    ARMRA: Use code DISCOVER for 15% off your first order at https://TryARMRA.com/discover

    DUCKWORTH: Code DISCOVER for 10% off

    GROUNDED JOURNAL: Code "DISCOVER"

    OUR FARMS: Code "DISCOVER" 10%

    TOUPS & CO: Use link for 20% off

    FARM WIFE TALLOW: Code "DISCOVER" 10% off

    SUNRISE FLOUR MILL: Code "DISCOVER" 10% off

    Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

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    54 mins
  • Discover the New Food Pyramid That South Park Predicted 10 Years Ago
    Jan 29 2026

    Ep 244 | Apparently, we all care about the food pyramid again. It's back in the spotlight thanks to a viral White House reel and a 12-year-old South Park prediction.

    This week on Discover AG, Natalie and Tara break down what's actually new (and what's not) in the updated food pyramid, celebrate a global win for women in agriculture, and highlight the sheep farmers behind Ralph Lauren's 2026 Winter Olympics collection. They also dig into the real history of vanilla to discover why it's so expensive — and not even a little bit basic.

    What We Discovered This Week 🤠

    🪩 South Park predicted the new food pyramid
    🪩 2026 is the International Year of the Woman Farmer
    🪩 Ralph Lauren's 2026 Winter Olympics Collection
    🪩 Whole milk is back in schools… but is it really?
    🪩 What makes vanilla so expensive

    CHAPTERS:

    00:00 - Intro
    01:41 - New Food Pyramid and Dietary Guidelines
    15:22 - International Year of the Woman Farmer: What Still Needs to Change
    21:35 - The Oregon Sheep Farmers Behind Team USA's Olympic Wool
    32:15 - Disco Debrief: Will Whole Milk Actually Return to Schools?
    37:40 - The History of Vanilla and Why It's So Expensive

    🪩 WELCOME TO DISCOVER AG

    A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist.

    📲 CONNECT WITH US ONLINE

    • Website: https://discoverag.com/
    • Podcast: https://pod.link/1615443750
    • Instagram: https://instagram.com/discoveragpodcast/#

    🤝 PARTNERS AND SPONSORSHIPS

    ONESKIN: Get 15% off OneSkin with the code DISCOVER at https://www.oneskin.co/discover #oneskinpod

    MASA CHIPS: Ready to give MASA a try? Get 25% off your first order by going to http:// masachips.com/discoverag and using code DISCOVERAG.

    DUCKWORTH: Use code DISCOVER for 10% off at https://www.duckworthco.com/

    ARMRA: Code DISCOVER 15% off

    GROUNDED JOURNAL: Code "DISCOVER"

    OUR FARMS: Code "DISCOVER" 10%

    TOUPS & CO: Use link for 20% off

    FARM WIFE TALLOW: Code "DISCOVER" 10% off

    SUNRISE FLOUR MILL: Code "DISCOVER" 10% off

    Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

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    48 mins
  • Discover Agrihoods: The "Fastest Growing" Real Estate Trend in Agriculture
    Jan 22 2026

    Ep 243 | Are villages making a comeback? Have we been cutting pomegranates wrong this whole time? Does Pfizer really control your cheese? And is grocery store honey actually… honey?

    This week on Discover AG, Tara and Natalie explore the buzz around "agrihoods" — residential neighborhoods built around working farms instead of a clubhouse or golf course. They also take a nostalgic trip down memory lane with 30 country songs turning 30, learn a genuinely helpful hack to avoid the "pomegranate blood bath," and investigate viral food claims that Pfizer "owns cheese" and grocery store honey is "one of the most altered foods on the shelf."

    What We Discovered This Week 🤠

    🪩 Agrihoods and why "villages" are trending again
    🪩 30 country songs turning 30 — and why they've stood the test of time
    🪩 A method to cut pomegranates that avoids the usual mess
    🪩 The truth about Pfizer "owning cheese"
    🪩 What the internet is getting wrong about grocery store honey

    CHAPTERS:

    00:00 - Intro + Setting the Record Straight on Sugar
    02:11 - Agrihoods Explained
    05:34 - Community in Small Towns vs. Cities
    16:02 - 30 Country Songs Turning 30
    25:26 - The Pomegranate Cutting Hack You Wish You Knew Sooner
    33:01 - Disco Debrief: Does Pfizer Really Own Our Cheese?
    39:33 - Grocery Store Honey: Myths and What's True

    🪩 WELCOME TO DISCOVER AG

    A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist.

    📲 CONNECT WITH US ONLINE

    • Website: https://discoverag.com/
    • Podcast: https://pod.link/1615443750
    • Instagram: https://instagram.com/discoveragpodcast/#

    🤝 PARTNERS AND SPONSORSHIPS

    MASA CHIPS: Ready to give MASA a try? Get 25% off your first order by going to http:// masachips.com/discoverag and using code DISCOVERAG.

    COZY EARTH: Head to https://cozyearth.com and use code DISCOVER for up to 20% off.

    DUCKWORTH: Use code DISCOVER for 10% off at https://www.duckworthco.com/

    GROUNDED JOURNAL: Code "DISCOVER"

    OUR FARMS: Code "DISCOVER" 10%

    TOUPS & CO: Use link for 20% off

    FARM WIFE TALLOW: Code "DISCOVER" 10% off

    SUNRISE FLOUR MILL: Code "DISCOVER" 10% off

    Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

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    55 mins
  • Discover Josh Allen Gives ¼ Cow, Trumps $700M Regenerative Ag Program, Skijoring & Whole Milk In The School!
    Jan 15 2026
    Ep 242 | This week on Discover Ag, Natalie and Tara unpack a major policy shift in regenerative agriculture, a heartwarming (and delicious) NFL story, and the wildest winter sport you've probably seen but never knew the name of. From Secretary Brooke Rollins' $700 million regenerative ag pilot program to Buffalo Bills quarterback Josh Allen gifting his offensive line quarters of premium Wagyu beef, this episode covers the intersection of agriculture, policy, and pop culture in the most entertaining way possible. But that's not all! The hosts dive into skijoring's new professional circuit (yes, horses pulling skiers through obstacle courses is now a legit sport with a $250K prize pool), celebrate whole milk's long-awaited return to school cafeterias, and explore the fascinating world of pearl farming after a viral video blew their minds. Plus, they share behind-the-scenes stories from their Discover on the Road oyster episode and why they're now oyster snobs for life. It's policy, sports, luxury gems, and dairy wins all in one action-packed episode. What We Discovered This Week 🤠 🪩 $700M regenerative ag program: What it means for farmers 🪩 Josh Allen's quarter-cow Christmas gifts to his O-line 🪩 Skijoring: The professional winter sport you need to see 🪩 Whole milk's return to school cafeterias 🪩 How oysters make pearls (and why we forgot to ask our oyster farmer) CHAPTERS: 00:00 - Intro: Politics, Pro Sports, Pro Skiing & Oyster Pearls 01:00 - Discovery 1: $700M Regenerative Agriculture Pilot Program Announced 05:00 - Where the Money Comes From: EQIP & CSP Programs 11:00 - Corporate Partnerships & Matching Funds 12:00 - Six Generations Separated from the Land 18:13 - Discovery 2: Josh Allen's Quarter Cow Gifts to Offensive Line 20:00 - The Cost Comparison: Beef vs. Side-by-Sides 24:00 - Discovery 3: Skijoring Goes Professional with $250K Prize Pool 29:00 - Norwegian Origins & 1928 Olympics Demonstration 34:48 - Disco Debrief & Discovery 4: Whole Milk Returns to Schools & Pearl Farming 36:00 - New York Overturns 2012 Milk Rules 39:30 - How Oysters Create Pearls: The Four-Year Process 47:00 - Ancient Roman Oyster Farming & Christmas Feast 50:00 - Wrap-up and Discover on the Road Oysters Launch 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS PONCHO OUTDOORS Code "DISCOVER" $10 Discount GROUNDED JOURNAL Code "DISCOVER" MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.
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    52 mins
  • Discover Are We Eating Plastic Rice?!, Mike Rowe's Apple ShoutOut, Taylor Sheridan's College Class & PRB Goes To NYC
    Jan 8 2026
    Ep 241 | This week on Discover Ag, Natalie and Tara kick off 2026 with viral conspiracies, bucking bulls in Manhattan, and giant potato drops. A fear-mongering reel claims grocery store rice is actually plastic pellets — and people are buying it. The hosts debunk the conspiracy while highlighting a real rice crisis: Louisiana farmer Meryl Kennedy's White House meeting with President Trump about subsidized foreign rice undercutting American growers. Then, it's PBR week in New York City as Madison Square Garden transforms with 750 tons of dirt for three days of professional bull riding sandwiched between Knicks games. Plus, Taylor Sheridan's Landman inspires a TCU land management class, and Apple Girl Kate joins Mike Rowe and Theo Von for a Made-in-USA gift guide special. Finally, Boise rings in 2026 by lowering a 17-foot fiberglass potato — because who needs a ball drop when you can celebrate agriculture? The hosts explore quirky New Year's traditions from chili drops to atomic bombs across America, plus Dutch donut recipes, Tara's bucking bull dreams, and whether Theo Von is shooting his shot with Apple Girl Kate. What We Discovered This Week 🤠 🪩 Plastic rice conspiracy & the real crisis facing American rice farmers 🪩 PBR's 750-ton dirt transformation at Madison Square Garden 🪩 Landman inspires education (but land management degrees already exist) 🪩 Mike Rowe & Theo Von's Made-in-USA holiday gift guide ft. Apple Girl Kate 🪩 Idaho's giant potato drop & America's quirkiest New Year's traditions CHAPTERS: 00:00 Intro: Plastic Rice, PBR in NYC, Landman & New Year's Potatoes 02:02 Discovery 1: The Plastic Rice Conspiracy Going Viral (It's Fake) 04:20 Fear-Mongering for Profit: The Cult Vibes of Fake Food Content 07:19 Real Rice Crisis: Meryl Kennedy's White House Visit 08:03 $12 Billion Bailout Discussion & Fair Trade vs Handouts 12:26 Comment Section Backlash: Why Farmers Can't Win 18:33 Discovery 2: PBR Takes Madison Square Garden (750 Tons of Dirt!) 19:44 Tara's Bucking Bull Dreams & Subconscious Shopping Decisions 22:00 The 24-Hour Venue Transformation That Will Blow Your Mind 27:51 PBR Schedule, World Finals & The Next Gen Youth Showcase 29:40 Discovery 3: Landman Inspires TCU Class (But Land Management Already Exists) 36:25 Disco Debrief: Apple Girl Kate Meets Mike Rowe on Theo Von Podcast 39:00 Direct-to-Consumer Magic: Supporting American Makers 42:00 Smithy Cast Iron, Danelle's Candies & The Oddly Sweet Dolls 46:00 Discovery 4: Idaho's Giant Potato Drop & Quirky New Year's Traditions 48:05 Chili Drops, Taco Bells & Atomic Bombs: America's Wildest Celebrations 52:41 Dutch Donuts, Spanish Grapes & Denmark's Plate-Throwing Tradition 54:22 Wrap-up: Happy New Year Discos & What's Coming on Discover Ag on the Road 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS PONCHO OUTDOORS Code "DISCOVER" $10 Discount GROUNDED JOURNAL Code "DISCOVER" MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.
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    55 mins
  • Discover How Sugar Is Really Made, J-Lo at NFR, Taylor Sheridan's Stetson Airstream, & Why You May Want To Avoid Heavy Cream!
    Dec 18 2025
    Ep 240 | This week on Discover Ag, Natalie and Tara dig into homemade sugar, surprise Western collabs, celebrity cowboy boot shopping, and what's really in your heavy cream. A viral reel reveals the complex 12-step process of making sugar from sugarcane—and the shocking truth that natural sugar is brown, not white. The hosts debate why we bleach sugar, flour, and rice, then explore an unexpected collaboration between Airstream, Stetson, and Taylor Sheridan's Four Sixes Ranch for a limited-edition Western trailer. While Natalie sees brilliant marketing, Tara argues it's impractical influencer bait for Coachella, not serious campers. The surprises continue with J-Lo spotted shopping for boots at Cowboy Christmas during NFR, leaving the hosts with endless questions and zero answers. They discuss the USDA's new pasture-raised labeling standards for chicken and dive into heavy cream drama—exposing how many brands now contain gums as cost-saving additives. The episode wraps with a kitchen science experiment on making homemade butter, plus announcements about their holiday break and upcoming Florida sugarcane farm content. What We Discovered This Week 🤠 🪩 Making sugar from sugarcane—and why it's naturally brown 🪩 Airstream x Stetson x Four Sixes: Western luxury or marketing stunt? 🪩 J-Lo spotted shopping for boots at Cowboy Christmas 🪩 USDA updates pasture-raised labeling for chicken 🪩 Heavy cream's hidden ingredient: gums everywhere 🪩 The kitchen science of making butter from cream CHAPTERS: 00:00 Intro: Homemade Sugar, Western Airstream Collabs, J-Lo at NFR & Heavy Cream Drama 01:27 Discovery 1: Making Sugar from Sugarcane: The Wild 12-Step Process 04:13 Why Natural Sugar Is Brown (Not White!) 06:38 The Bleaching Debate: Sugar, Flour & Rice 08:19 Molasses, Brown Sugar & The Science Behind It All 10:15 Discover on the Road: Florida Sugar Cane Coming Soon 16:20 Discovery 2: Airstream x Stetson x Four Sixes: Taylor Sheridan's Western Collab 20:33 Tara's Hot Take: Why This Collab Misses the Mark 25:10 Ben Christensen Shoots the Campaign & NFR Memories 27:49 Discovery 3: J-Lo Spotted at Cowboy Christmas Shopping for Boots 32:08 Tara's NFR Experience: Fur Coats & Custom Furniture 37:28 Debrief: USDA Updates Pasture Raised Labeling for Chicken 44:16 Discovery 4: Heavy Cream's Hidden Ingredient - Gums Are Everywhere 50:03 Why Companies Add Gums: Fat Is Expensive 52:03 Making Butter from Heavy Cream: The Kitchen Science Experiment 55:30 Wrap-up and Holiday Break Announcement 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS PONCHO OUTDOORS Code "DISCOVER" $10 Discount MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.
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    56 mins
  • Discover Campbell's 3D Chicken Scandal, CMA's Record Low Ratings, Helping Veterans Farm & The Origins of Your Sesame Seeds
    Dec 11 2025
    Ep 239 | This week on Discover Ag, Natalie and Tara dig into a Campbell's soup scandal, the CMA Awards crisis, a heartwarming veterans program, and the viral sesame seed discovery that has everyone rethinking their burger buns. A leaked audio recording from a former Campbell's VP calling their food "bleep for poor people" and claiming their chicken comes from a 3D printer goes viral, but the hosts argue the real issue isn't false ingredient claims—it's corporate culture and classism. The CMA Awards hit rock bottom with only 6 million viewers (down from 16 million a decade ago), sparking debate about country music's identity crisis and why they desperately need the Dancing With the Stars Gen Z marketer. On a positive note, the Armed to Farm program is helping veterans transition into sustainable agriculture with an 83% retention rate through hands-on training in everything from aquaponics to beekeeping. Plus, Cheetos launches a "Simply Naked" line without artificial dyes, and a viral video reveals where sesame seeds actually come from—growing in pods that burst open when ripe, which is literally the origin of "open sesame." What We Discovered This Week 🤠 🪩 Campbell's VP scandal and what it reveals about corporate culture 🪩 CMA Awards hit record-low ratings—what went wrong? 🪩 Armed to Farm: Veterans finding purpose in agriculture 🪩 Cheetos goes naked (the snack, not the hosts) 🪩 Sesame seeds: The viral food discovery we didn't know we needed 🪩 Open Sesame is literally about sesame seed pods bursting open CHAPTERS: 00:00 - Intro: Campbell's Mess, CMA Disaster, Veterans & Sesame Seeds 00:59 - Discovery 1: Campbell's VP Scandal & The 3D Printed Chicken Controversy 06:18 - The Food System Culture: Classism & Corporate Profit Over Quality 10:55 - Campbell's Stock Impact & Brand Innovation Opportunities 16:19 - Discovery 2: CMA Awards Hit All-Time Low with 6 Million Viewers 19:49 - Dancing With the Stars Strategy & Why CMAs Need a Gen Z Marketer 24:49 - Morgan Wallen Controversy & Country Music's Identity Crisis 27:16 - Discovery 3: Armed to Farm Program Helps Veterans Find Purpose 36:53 - Disco Debrief: Cheetos Goes Naked & The Maha Connection 40:49 - Discovery 4: The Sesame Seed Surprise—Where Do They Come From? 45:50 - Open Sesame: The Phrase Origin & Where Texas Produces Them 47:48 - Wrap-up and Monday's Dear Discos Interview with Duckworth Wool 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 🪩 JOIN CLUB DISCOVER Want more Discover Ag? Become part of our exclusive Club Discover on Facebook! Vote on the articles we cover Connect with other Disco listeners Discover behind-the-scenes content 🎉 Join the community: https://facebook.com/groups/clubdiscover 📲 CONNECT WITH US ONLINE Website: https://discoverag.com/ Podcast: https://pod.link/1615443750 Instagram: https://instagram.com/discoveragpodcast 🤝PARTNERS AND SPONSORSHIPS MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off GROUNDED JOURNALS Code "DISCOVER" for savings Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.
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    48 mins