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Digital Transformation Success

Digital Transformation Success

By: Priscilla McKinney
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 You'll hear from consultants, trainers, executives, innovators and thought leaders. We'll avoid buzzwords, jargon and leave behind our egos to help you take that next step toward digital transformation success. Hosted by author and serial entrepreneur, Priscilla McKinney. Learn more at www.digitaltransformationsuccess.com Economics Marketing Marketing & Sales
Episodes
  • Redefining Market Research with AI for Tech Companies

    Redefining Market Research with AI for Tech Companies
    Aug 12 2025
    Technology buyers can't make decisions based solely on immediate needs. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Jay Shutter, CEO of Illuminas, who has spent three decades interviewing CIOs and senior IT leaders across every major technology transition. How do you use tech products when you’re studying tech products? Interesting question and a good place to start when talking to an expert on market research in the tech space. McKinney takes the opportunity to get a finger on the pulse on how tech companies are struggling to understand enterprise buyers and how they gain a competitive advantage. Shutter gives an informed explanation of how technology purchasing decisions have evolved as systems become more integrated, requiring buyers to consider three to five-year implications because technology stacks create vendor dependencies. He shares insights from launching Radius Tech, which combines decades of technology research experience with AI-powered tools like Radius IQ for real-time qualitative probing within quantitative surveys. "Technology buyers today can't just think about what they're buying for today," Shutter explains. "Because technology changes so fast, you as a buyer have to think about today and the future. You have to think three to five years out." They go a bit deeper, examining how marketing automation platforms have reshaped partner ecosystems. This part of the conversation reveals how market research can identify and address common positioning mistakes when companies try to reach skeptical enterprise buyers. In the end, digital transformation consulting approaches must evolve beyond traditional methodologies, and while AI levels the competitive playing field technologically, customer service excellence and human relationships are the standout differentiator for technology companies. Sponsor: Priscilla McKinney here! I am very excited to tell you about my book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    41 mins
  • What Sexy Data Scientists are Doing These Days

    What Sexy Data Scientists are Doing These Days
    Jul 1 2025
    Time is the only commodity nobody gives us back, and data scientists spend 70% of their time on manual tasks instead of meaningful analysis. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Naira Musallam, co-founder of SightX, about addressing the fundamental challenge of data collection, cleaning, and analysis processes that have plagued the market research industry. Before starting SightX, an all-in-one consumer insights platform, Musallam was on faculty at Columbia University and taught graduate-level courses in research and statistics at NYU while leading R&D for a consulting firm that served Fortune 500 companies. They discuss how the research industry transforms through automation of manual statistical processes while maintaining the transparency and accuracy that enterprise clients demand. Musallam explains how her team recognized that the industry was broken across multiple touchpoints - from data collection to cleaning, formatting, analytics, and visualization - and built SiteX to solve this problem. The conversation explores how digital innovation enables the platform to incorporate both traditional automated statistical libraries and modern AI capabilities for text-based analysis while avoiding the "black box" problem that can lead to hallucinations in quantitative research. "The only commodity in life that nobody gives us back is time," Musallam explains. "Given choices, people want to spend it doing meaningful things and fun things." McKinney and Musallam also discuss career advice for the next generation of data scientists, emphasizing the importance of soft skills over technical skills. (Dear Reader, this harkens back to a great episode where Abhijit Bhaduri said the same thing!) They explore how curiosity, flexibility, and genuine relationship-building matter more than learning specific programming languages or prompt writing, especially as technology continues to evolve rapidly. The conversation covers the evolution of technology trends in market research, from big data to machine learning to artificial intelligence, and how Musallam differentiates between AI automation and synthetic data. The episode highlights how inclusive design principles help democratize sophisticated research methodologies for users at every level of experience. Sponsors:Priscilla McKinney here! I am very excited to tell you about my book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 mins
  • Leaning into AI Integration

    Leaning into AI Integration
    Jun 17 2025
    Can an innovative and collaborative AI initiative transform market research from exclusive Fortune 500 privilege to accessible business intelligence? On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Nichola Quail, Global Insights Strategist and CEO of Insights Exchange, about democratizing market research through digital transformation. They explore how AI integration revolutionizes traditional research methods while maintaining the critical human element that drives meaningful insights. Quail outlines her comprehensive digital transformation strategy for building research agents and connecting businesses with independent research specialists through her global platform. The conversation explores Quail's hands-on experience implementing digital transformation tools, from early AI applications to custom research agents that synthesize reports across multiple timeframes. She describes how human researchers capture subtle cues and contextual insights that drive innovation rather than relying solely on large language models (LLMs). "The human computers in our brains are extremely adept at capturing that [nuanced insight]," Quail explains. "If we keep training the LLMs and use the same output, we never talk to a human." McKinney and Quail also discuss findings from their upcoming US Consumer Trends Report, revealing that nearly half of Americans use generative AI regularly, with younger demographics leading to adoption at 78%. They explore the professional implications for the 35-49 age group, who must integrate AI into their toolkit to remain competitive. The discussion highlights how digital transformation in market research encompasses fundamental changes in how businesses access insights and how researchers deliver value through flexible, high-quality service delivery. Sponsors: Priscilla McKinney here! I am very excited to tell you about my book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 mins
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