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Digital Skin

By: Digital Skin
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  • Summary

  • Technology and Photography in a Digital World
    © Helter Skelter Media Ltd
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Episodes
  • Google Ads Strategy for Small Business

    Google Ads Strategy for Small Business
    May 4 2021
    Our Google Ads strategy for small business was conceived in 2020 based on campaigns we ran for clients with less than 20 employees. None of them were e-commerce sites, all of them offered services and their intent initially was to draw attention to a single aspect of their business. In this post, we outline the...
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    20 mins
  • Finding the Best Keywords for your Website

    Finding the Best Keywords for your Website
    Apr 13 2021
    Finding the best keywords for your website is much more complicated than simply choosing words that reflect the content. Searchability and competition are also big factors in making the right choice. Essentially you need to balance the likelihood of the search term being used by other more established sites with the likelihood of the keyword...
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    24 mins
  • 4 Best Website Platforms

    4 Best Website Platforms
    Apr 6 2021
    Welcome to the third full length episode of Digital Skin. “What is the Best Website Platform?”.Today we’re talking about web site platforms, specifically WordPress Squarespace Wix or Shopify. Which of these platforms will suit you best? We’ve talked about why you might want a web site in Digital Skin Episode 2, so the next step is...
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    33 mins
Marketing Economics
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