Discover the powerful story of how a simple website for a family cabinet making business sparked a digital entrepreneurship journey that's now transforming Indigenous businesses across Australia. Adam Wooding, a proud Wemba Wemba man, takes us through his evolution from reluctant website developer to founder of Empower Digital, a thriving Indigenous-owned digital agency.

What began with helping his father establish an online presence in the early 2000s has blossomed into a mission to empower First Nations businesses in the digital realm. With refreshing honesty, Adam shares practical wisdom about the right timing for digital investment—advising businesses to build social media presence first before investing in e-commerce solutions when direct message orders become unmanageable. This strategic approach has helped numerous Indigenous businesses scale effectively without premature digital investments.

The conversation reveals how pivotal relationships with support organizations like Indigenous Business Australia have been to Adam's success. From reluctantly attending workshops to becoming a valued service provider delivering digital training, his story demonstrates how engaging with support ecosystems can create unexpected growth opportunities. Most striking is Adam's insight that despite working in technology, it's real-world human connections that drive business success.

With a new Shopify app called POS Cafe and specialized programs for service-based businesses on the horizon, Adam and his partner Carmel continue expanding their impact while balancing business growth with family life and cultural connection. Their journey offers a blueprint for aspiring Indigenous digital entrepreneurs: start with relationships, understand the practical needs of your community, and create solutions that truly empower others to thrive.

Join us for this candid conversation about Indigenous entrepreneurship, digital strategy, and the importance of maintaining well-being while building businesses that serve future generations. Be inspired to take your next step in the digital landscape.