Welcome to the launch of Search With Sean: Weekly News - your new round-up of the stories shaping SEO, AI and digital strategies. Co Hosts:Amanda Walls – https://www.linkedin.com/in/amandajwalls/Nicola Agius – https://www.linkedin.com/in/nicola-agius-8b330956/Stanislav Farkas – https://www.linkedin.com/in/stanislav-farkas-fastraveller/Harry Clarkson - Bennett - https://www.linkedin.com/in/harryclarksonbennett/📰 Top StoriesThis week’s stories reveal how fast AI is reshaping search and business strategy. Musk’s AI-powered “Wikipedia” clone and rising Discover spam highlight growing trust and accuracy problems. Meanwhile, data shows 85% of companies now invest in AI optimisation — but no one agrees whether AI traffic actually converts.🎬 Top VideosThe team discussed viral marketing lessons from the rise and fall of Lalabubus and YouTube’s new Ask Studio AI tool for creators. Google’s Liz Reid explained how “Preferred Sources” may change click-through rates, while OpenAI’s first brand ads showed what users really do with ChatGPT. We also explored how losing a single creator cut The Washington Post’s TikTok views by 85%, proving people follow people more than brands.💬 Top Social PostsAcross social, the conversation focused on reputation and accuracy in the age of AI. Research found 71% of Reddit page-one mentions about big brands are negative, and Google’s rank-tracking changes left SEOs scrambling for fixes. New studies also showed AI assistants are wrong almost half the time, while Spotify removed 75 million AI-made tracks, reigniting debate over authenticity online.View all stories + more here - https://docs.google.com/spreadsheets/d/e/2PACX-1vRgApI9fMAMVswEIcS8iz2HXYpWXPlA2hjHZs8B9stlS6s8mvX-cAkHydCWW2yvca6Jv2sn0xu6w4Eg/pubhtml⚠️ Unfortunately, a technical issue led to some file corruption in the source footage. I've worked to restore the affected segment as much as possible.