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Digital Marketing Success

Digital Marketing Success

By: Ben Fewtrell
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About this listen

 Welcome to the digital marketing success podcast. We are here to answer any questions you have about your business or share some of the challenges you're facing with your digital marketing. Most of all, we love to help business owners build their businesses! Our Digital Marketing Success podcast will give you information to help you grow your business! Economics Marketing Marketing & Sales
Episodes
  • DMS019: How Often Should you be Posting on Social Media

    DMS019: How Often Should you be Posting on Social Media
    Aug 24 2023
    This week's key takeaway: How often should you be posting on social media? - with Ben Fewtrell

    Episode intro: It's one heck of a tightrope to walk… just how do you find the balance? There is no one-size-fits-all solution, but there are certainly some good guidelines to keep you on track.

    One thing's for sure, organic reach is getting more and more difficult, so it's even more critical to understand the nuances of your social-media output.

    Don't be intimidated by that content calendar! I've got some great tips to help you put it together and drive the traffic/conversions you need for your business.

    In this week's episode you will learn:
    • The importance of consistency
    • How to research your audience to help you tailor your posting frequency
    • The posting etiquette of different social platforms
    • How far should you plan your posting in advance?
    • How AI can help you produce great content
    • How to monitor your social engagement
    • The amount of feedback you need to tailor your content
    • How to use A/B testing effectively
    • 'Operant conditioning' explained
    Show links:
    • Need expert advice on your digital marketing? Go to https://digitlc.com.au/
    • Join our Facebook group here: https://www.facebook.com/groups/digitalmarketingsuccessnetwork
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    27 mins
  • DMS018: How long does it take to see results?

    DMS018: How long does it take to see results?
    Aug 17 2023
    This week's key takeaway: How long does it take to see results? - with Ben Fewtrell

    Episode intro: Have you ever been frustrated with a marketing campaign? I think most of us have at some point! One of the biggest challenges is knowing the right time to change or cancel a campaign. How long should you wait before looking at that conversion rate and making a decision?

    I can give you the benefit of my experience here. I've done it the right way and I've certainly done it the wrong way. Thankfully, these days, there are lots of great metrics available to track your progress… and now I'm going to tell you when you should use them.

    In this week's episode you will learn:
    • How to measure the effectiveness of SEO
    • Competition in SEO
    • PPC advertising
    • Social media marketing
    • How long to wait for Facebook groups to catch fire
    • How to play content marketing
    • How to become an authority in your industry
    • The power of case studies
    • Strategic nurturing
    • Influencer marketing
    • Affiliate marketing

    Show links:
    • Need expert advice on your digital marketing? Go to https://digitlc.com.au/
    • Join our Facebook group and get your free Ebook, '17 ways to generate leads' on Facebook: https://www.facebook.com/groups/digitalmarketingsuccessnetwork
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    22 mins
  • DMS017: How to decide which social media platforms are right for your business

    DMS017: How to decide which social media platforms are right for your business
    Aug 10 2023
    This week's key takeaway: How to decide which social media platforms are right for your business - with Ben Fewtrell

    Episode intro: Finding the right social media platform can be an absolute minefield! Each platform has its own unique features, but there are also common themes you need to understand too.

    The first thing you have to do is put the platforms aside and map out your marketing/sales objectives. Once you've laid the foundations, what do you do next? Listen to the show and I'll tell you!

    In this week's episode you will learn:
    • How to understand your target audience
    • How to assess your business needs
    • The myth of 'subscribers'
    • How to find the right internal strategy
    • Is duplicate content a good idea?
    • How to monitor results effectively
    • How to attain 'social proof'
    • Why follower numbers are not the only measure of popularity/trust
    • The importance of consistency
    • The common traps to avoid
    Show links:
    • Need expert advice on your digital marketing? Go to https://digitlc.com.au/
    • Join our Facebook group and get your free Ebook, '17 ways to generate leads' on Facebook: https://www.facebook.com/groups/digitalmarketingsuccessnetwork
    Show More Show Less
    24 mins
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