(00:00) Data, Creativity, and Leadership

This chapter explores the intersection of creativity, leadership, and technology, featuring insights from Hannah Kohlberg, a leader in strategy and data. We discuss how creativity extends beyond traditional forms like film to include areas such as coding and programming, emphasizing the importance of using data strategically to fuel innovation. Hannah shares how her passion for horseback riding provides a meditative balance and inspiration for her leadership approach, drawing parallels between guiding a horse and leading a team. We also examine the role of AI in enhancing business efficiency, freeing up time for human-centric interactions where creativity and personal touch are irreplaceable. Hannah's journey through diverse industries highlights the synergy between data, technology, and creativity in driving impactful change and innovation.

(05:04) Balancing Creativity, Leadership, and Execution

This chapter explores the intersection of creativity and strategic leadership, emphasizing the importance of balancing innovative ideas with practical execution. We discuss the necessity for leaders to prioritize and guide creative thinkers to ensure progress and impact, without stifling their innovative spirit. The conversation touches on the critical role of honesty and open dialogue in motivating team members, drawing from personal experiences across diverse industries such as entertainment, retail, and telecom. We also examine how early lessons in handling difficult conversations helped shape an effective leadership style. Additionally, the chapter highlights the significance of team diversity, combining high performers and team players to create a balanced and dynamic work environment.

(10:18) Embracing Efficiency and AI in Innovation

This chapter explores the journey of creating an in-house AI tool named Optimus at Telia, highlighting the drive for efficiency and personalization in content production. Hanna, who has a passion for change and innovation, shares insights into balancing individual strengths and team dynamics, emphasizing the importance of maintaining a dialogue to enhance both performance and teamwork. We discuss the challenges and rewards of being a team leader, likening it to being a psychologist who understands team and individual dynamics. Hanna's commitment to optimizing processes, like reducing coding times and utilizing AI for content creation, is rooted in the belief that time is a finite resource and should be used wisely. Optimus was born out of necessity to handle the high demand for personalized content, and while currently operating in Swedish, there are plans to incorporate more languages, ensuring not just translation but also the right tonality. The ultimate goal is to allow more time for creativity by automating routine tasks, which aligns with Hanna's vision of constant movement and improvement.

(21:29) Customer Experience and Innovation in Telecom

This chapter explores the challenges and opportunities in the telecom industry, particularly focusing on how companies like Telia can leverage data to enhance customer experiences. We discuss the importance of seamless integration between digital-first strategies and traditional customer touchpoints, emphasizing the need for a solid data foundation. The role of AI and automation is highlighted as crucial for improving efficiency and service, while maintaining a human touch to ease customer apprehensions about new technologies. I also address the necessity of embedding AI development within the core business operations rather than treating it as a separate entity. Looking to the future, we consider potential shifts in the telecom industry, such as improved customer understanding and engagement, which could redefine the sector over the next five to ten years.

https://www.giosg.com/podcast

Your feedback matters to us, so feel free to leave your comments and suggestions. If you enjoyed this episode you enjoyed, please subscribe episode, to our podcast and share it consider leaving us a review with your network. Stay tuned by subscribing to our podcast.

Remember for more interesting conversations on digital, your feedback helps us deliver the content you transform, customer service, and want to hear. Stay tuned leadership. Until next time!

(00:00) Future Trends in Automotive Marketing

This chapter explores the dynamic intersection of technology and automotive marketing with Morten Fries Olsen, the Chief Marketing Officer at Sembler Group. We discuss the growing trend of ROPO (Research Online, Purchase Offline) and its implications for businesses, especially those dealing with full-time group brands. Morten shares insights into his passion for combining technology with the automotive industry, sparked by his early interest in cars and his professional experiences in Copenhagen. We also touch upon his personal adventures in cross-country skiing, particularly in Italy, highlighting the unique skiing culture and races there. Morten’s journey from promoting Copenhagen as a business hub to leading marketing initiatives for Audi underscores the innovative strategies that are reshaping the automotive landscape.

(05:15) Customer Centric Approach in Automotive Marketing

This chapter explores the transition from promoting Copenhagen to a role in the automotive industry at Semmler, highlighting the cross-industry transfer of skills and insights. We discuss how digital trends, particularly AI, are reshaping consumer expectations in the automotive sector, with a focus on Semmler's strategy to enhance digital customer experiences and build stronger relationships. The conversation touches on the challenge of placing customers at the center of business operations, bridging fragmentation across various touchpoints, and the complexities of centralized customer data. By aiming to provide mobility solutions that add value, we emphasize the importance of overcoming organizational silos to achieve growth and customer satisfaction.

(20:54) Leveraging AI for Enhanced CX

This chapter provides an insightful exploration into how businesses leverage data and technology to enhance customer engagement and marketing effectiveness. We discuss the use of 23 brand mutual questions to gather feedback on customer behavior, which aids in creating valuable insights and providing personalized offers. The conversation highlights the role of Sales Wings as a SaaS platform that tracks digital behavior, saving money by sending relevant messages. We also examine the integration of AI tools, such as Salesforce Marketing Cloud and sentiment analysis, which automate tasks and analyze customer interactions to refine marketing strategies. Moreover, we explore the concept of Next Best Action and Next Best Offer, using data to determine the most effective ways to engage customers and convert interest into action. Overall, the focus is on bridging digital and analog touchpoints, maintaining consistency, and enhancing the customer experience.

https://www.giosg.com/podcast

Your feedback matters to us, so feel free to leave your comments and suggestions. If you enjoyed this episode you enjoyed, please subscribe episode, to our podcast and share it consider leaving us a review with your network. Stay tuned by subscribing to our podcast.

Remember for more interesting conversations on digital, your feedback helps us deliver the content you transform, customer service, and want to hear. Stay tuned leadership. Until next time!

(00:00) Balancing Human Connections With AI Integration

This chapter explores the intersection of AI, technology, and human connection within the context of Scania, a leading commercial vehicle manufacturer. Patrick Hedjung, AI Catalyst at Scania, shares his insights on how democratizing AI can lead to innovative ideas and use cases that have yet to be discovered. We also touch on the challenges of integrating digital transformations into traditional industries, such as transitioning to autonomous and connected vehicles. Patrick recounts a personal anecdote about spontaneously buying a house in Italy, drawing parallels to embracing new opportunities without a set plan. Additionally, we discuss Patrick's bold move of changing his LinkedIn title to reflect a future role in AI adoption before it was official, highlighting the importance of aligning one's personal brand with professional aspirations. Finally, we address how Scania supports its diverse workforce in adapting to AI, acknowledging the varied levels of familiarity and comfort with the technology among employees.

(17:41) AI Integration in Company Culture

This chapter focuses on the integration of AI within organizations, emphasizing the importance of aligning AI initiatives with existing company culture and processes. We explore the significance of human connection amid technological advancements and how AI can enhance rather than replace it. Additionally, we discuss the challenges traditional industries, like truck manufacturing, face in adapting to digital changes, particularly with the introduction of AI, electric, and autonomous technologies. Exciting AI developments, such as potential hyper-personalization, are highlighted, alongside the transformative impact AI could have on leadership by automating administrative tasks, allowing leaders to focus on more strategic, value-adding activities.

https://www.giosg.com/podcast

Your feedback matters to us, so feel free to leave your comments and suggestions. If you enjoyed this episode you enjoyed, please subscribe episode, to our podcast and share it consider leaving us a review with your network. Stay tuned by subscribing to our podcast.

Remember for more interesting conversations on digital, your feedback helps us deliver the content you transform, customer service, and want to hear. Stay tuned leadership. Until next time!