Are you ready to take control of your visibility, stand out in your industry, and create lasting impact? It’s time to take the next step! Connect with Sonja today: https://sonjathesearchqueen.com/contact/

If you’ve ever had one week of fully booked appointments followed by a week of crickets — this episode is for you.

I’m diving deep into the science of keeping your salon chairs full all year round. In this episode, I share why relying on social media and word of mouth alone keeps you stuck in the feast-or-famine cycle, and the proven systems I use to help salon owners build predictable lead flow, consistent bookings, and a client base that truly values their expertise.

From understanding Google as your 24/7 “silent salesperson” to creating retention systems that keep clients coming back, I’ll show you exactly how to create the financial and time freedom you started your salon for in the first place.

In This Episode, I Cover:

Why “predictable marketing = predictable bookings”
The biggest mistake salon owners make with their lead generation
How Google Ads + SEO can bring in high-quality clients on autopilot
The real ROI of marketing that works (and how to stop undercharging for your time)
The 3 systems that keep salon chairs full:
 1️⃣ Lead Flow
 2️⃣ Retention
 3️⃣ Scaling Wisely
How to build a client base that values your expertise, pays premium pricing, and stays loyal

Key Quote

“Keeping your salon chairs full doesn’t happen by luck — it happens by design. When you treat Google like the business development arm of your salon, that’s when you start getting your time and freedom back.”

Follow Sonja The Search Queen
Instagram: https://www.instagram.com/sonjathesearchqueen/?hl=en
LinkedIn: https://www.linkedin.com/in/sonja-pototzki-raymond/
Facebook: https://www.facebook.com/sonjathesearchqueen/ | https://www.facebook.com/thesearchrepublic/
TikTok: https://www.tiktok.com/@sonjathesearchqueen
Apple Podcast: https://podcasts.apple.com/au/podcast/diary-of-the-search-queen/id1815923828
Spotify: https://open.spotify.com/show/157G6kAL8knOATrTNTohcs?si=f74babd25ec94561

If You Loved This Episode

Subscribe to Diary of the Search Queen
Leave a 5-star review to help more salon owners find these conversations
Share this episode with a fellow salon owner who’s ready to stop relying on socials and start showing up where their dream clients are searching

Are you ready to take control of your visibility, stand out in your industry, and create lasting impact? It’s time to take the next step! Connect with Sonja today: https://sonjathesearchqueen.com/contact/

Discover the three brutal mistakes salon owners make with Google Ads and why they’re losing money. Many rely on organic social media or Meta ads, but Google Ads work on intent, bringing warmer, high-quality leads ready to book. This episode covers the importance of niche targeting, tracking conversions, and avoiding broad, wasted spending.

Learn how to attract your dream clients, increase bookings, and grow your salon with smart Google Ads strategies.

Follow Sonja The Search Queen
Instagram: https://www.instagram.com/sonjathesearchqueen/?hl=en
LinkedIn: https://www.linkedin.com/in/sonja-pototzki-raymond/
Facebook: https://www.facebook.com/sonjathesearchqueen/ | https://www.facebook.com/thesearchrepublic/
TikTok: https://www.tiktok.com/@sonjathesearchqueen
Apple Podcast: https://podcasts.apple.com/au/podcast/diary-of-the-search-queen/id1815923828
Spotify: https://open.spotify.com/show/157G6kAL8knOATrTNTohcs?si=f74babd25ec94561

Timestamps
00:00:00 - Introduction
00:00:42 - Why Google Leads Are Warmer Than Social Media Leads
00:01:56 - Mistake #1: 71% Start Their Search on Google (Here’s Why That Matters)
00:02:44 - Why You Shouldn’t Treat Google Ads Like Social Media Ads
00:03:29 - Mistake #2: Targeting Too Broadly
00:04:27 - Mistake #3: Not Tracking Your Data
00:05:34 - Where to Get Proven Salon Google Ads Strategies

What happens when you build the empire of your dreams… only to realise you’ve lost yourself in the process?

In this episode of Diary of the Search Queen, I sit down with powerhouse strategist Lezly Kaye. Lezly went from scaling a $60M business partnership that imploded, to building her own $20M company, to walking away from it all after realising success without alignment isn’t success at all.

Lezly’s story is raw, brave, and filled with wisdom about ego, burnout, resilience, and what it really means to create a business and life that feels as good as it looks.

In this episode:

• How Lezly Kaye built and lost a $60M partnership
• The hidden costs of ego-driven success
• The moment she realised money meant nothing without happiness
• Her journey through psychedelics, breathwork, and deep healing
• Why she now helps women scale sustainably, without sacrifice

This episode is for you if:

• You’ve ever tied your worth to your revenue or results
• You’re chasing “more” but feel emptier than ever
• You’ve faced burnout or breakdown in the pursuit of success
• You’re ready to define success on your own terms

Connect with Lezly:

www.lezlykaye.co

https://www.instagram.com/lezlykaye/

Want more?

• Buy The Search for Resilience: Amazon AU
• Follow me on Instagram: @sonjathesearchqueen
• Get the Google Ads & SEO Checklist: Download here
• Explore more at: sonjathesearchqueen.com

Love this episode?

Tag me @sonjathesearchqueen with your biggest takeaway.

And if it resonated, please leave a 5-star review so we can reach more women building businesses with heart and grit.