🎙️ Episode 27: The UNFILTERED Truth About Purpose, Healing & Becoming Magnetic as a Leader

What if your anxiety, your fear, and even your burnout weren’t signs to stop—but signs to come home to yourself?

In this raw and expansive episode, I sit down with purpose-led business coach Emma Campbell, and we go deep. Emma shares her personal journey from high-achieving corporate burnout to a soulful business coach who now helps leaders step into their truth, build purpose-fuelled businesses, and lead teams that actually feel good to run.

This is one of those conversations that will sit in your heart long after it ends. It’s for the women who feel like they’re doing it all, but still feel like something’s missing.

We Talk About:

Anxiety, burnout, and the body’s warning signs

Emma’s breaking point (and the power of following the “breadcrumbs”)

The science + soul connection that opened her spiritual awakening

Healing modalities like meditation, neurofeedback and energy work

Why most women struggle to own their truth and speak it out loud

The real reason we people-please (and how to stop)

Releasing the “shoulds” and leading with intuition

How she juggles motherhood, leadership, and staying connected to her mission

About Emma:
Emma Campbell is a purpose-led business coach with 15+ years in psychology, leadership and culture. She helps visionary founders scale with alignment by moving from operator to CEO—and building a self-led team that reflects their vision. She brings a deep mix of strategy, spirituality, and soul into everything she does.

Connect with Emma:

Instagram: @_emma.campbell

Website: emmaccampbell.com

Want more?

Follow Sonja on Instagram: @sonjathesearchqueen

Explore Google Ads & SEO support: sonjathesearchqueen.com

Loved this episode?
Tag us @sonjathesearchqueen
and @_emma.campbell
with your biggest takeaway.

And remember—your truth isn’t too much. It’s your power. 💛

Episode 7: The hard truth about business growth

What happens when your world is falling apart behind the scenes, but the business must go on?

In this powerful episode of Diary of the Search Queen, I sit down with one of my dearest friends, Tracy Fryer, founder of Design Studio Perth and host of The Real Biz Life Chronicles. Tracy opens up about navigating divorce, grief, burnout, and betrayal while scaling her business to its biggest year yet.

This one is raw, real, and a reminder that resilience isn’t something you’re born with, it’s something you build in the trenches.

We Talk About:

What building a business exposes about your strengths (and your shadows)

Letting go of doing it all and learning to lead a team

The real cost of people-pleasing, alcohol, and ignoring your own needs

Tracy’s health transformation, including giving up alcohol and running marathons

Navigating divorce and losing her beloved dogs, all in the same year

Why her business became her anchor during life’s darkest chapter

The power of redefining friendships and boundaries when you outgrow your old life

Her biggest advice to the version of herself just starting out

About Tracy:
Tracy Fryer is the founder of Design Studio Perth, a bold, strategy-led branding agency helping business owners grow with distinction. She’s also the voice behind The Real Biz Life Chronicles podcast, an unfiltered look into the truth of entrepreneurship. She’s a marathon runner, business mentor, and proof that you can rebuild while breaking down.

Connect with Tracy:

Instagram: @designstudioperth

LinkedIn: Tracy Fryer on LinkedIn

Podcast: The Real Biz Life Chronicles

Website: designstudioperth.com.au

Want more?

Follow Sonja on Instagram: @sonjathesearchqueen
Book your free Salon Scaling Demo today
Download the Google Ads + SEO checklist
Follow me on Instagram: @sonjathesearchqueen
Explore more at: sonjathesearchqueen.com

Loved this episode?
Tag us @sonjathesearchqueen
and @designstudioperth
with your biggest takeaway.

And don’t forget, your shadows don’t disqualify you. They reveal where your strength is waiting.

Episode 25: She Stopped Discounting and Doubled Her Bookings: How Ceri Scaled Coastal Blondes with Google Ads & SEO

What happens when you stop relying on discounts and Facebook ads and start showing up on Google where your dream clients are already searching?

In this episode of Diary of the Search Queen, I sit down with salon owner Ceri Connors from Coastal Blondes to unpack how she transformed her business from chasing short-term bookings to building a powerhouse brand that’s now fully booked through Google Ads and SEO.

This episode is a must-listen if you’ve ever felt stuck trying to grow your salon through social media alone. Ceri’s story proves what happens when you back yourself, trust the process, and finally invest in marketing that actually compounds.

We Talk About:

The turning point that made Ceri ditch discount-based Facebook ads

Why her Meta ads failed (and how Google flipped the script)

The exact Google Ads + SEO strategy that filled her books on autopilot

How she started attracting high-value clients who rebook and refer

The mindset shifts behind building a sustainable, expanding salon

Balancing roles in business and partnership without burning out

Her advice for salon owners ready to scale with strategy, not stress

About Ceri:
Ceri Connors is the founder of Coastal Blondes, a thriving salon built on strategy, soul, and systems. From humble beginnings to becoming one of Queensland’s most in-demand blonde specialists, Ceri now leads a growing team and thriving client base—proving that visibility and alignment are the ultimate growth combo.

Connect with Coastal Blondes:
Instagram: @coastalblondes_
Salon: coastalblondes.com.au

Want to take control of your visibility?
It’s time to get seen where it counts on Google.
Book your free Salon Scaling Demo today:
👉 sonjathesearchqueen.com/salon-scaling-system

Follow Sonja The Search Queen:
Instagram: @sonjathesearchqueen
LinkedIn: Sonja Pototzki-Raymond
Facebook: Sonja The Search Queen
| The Search Republic
TikTok: @sonjathesearchqueen
Apple Podcasts: Diary of the Search Queen

Timestamps
00:00:00 – Introduction
00:01:16 – Meet Ceri from Coastal Blondes
00:05:05 – The marketing struggles before Google
00:06:06 – Why Facebook ads failed
00:07:01 – The Google game-changer
00:08:09 – Attracting high-value clients
00:13:25 – Building a sustainable business
00:14:36 – Expanding the salon and team
00:15:05 – Balancing partnership roles
00:16:08 – Advice for salon owners on the fence
00:17:22 – Marketing as a must-have investment
00:18:24 – Why industry-specific marketing matters
00:22:02 – Raising education and quality standards
00:23:02 – How to connect with Coastal Blondes

Loved this episode?
Tag us @sonjathesearchqueen and @coastalblondes_ with your biggest takeaway!

If this episode inspired you to stop relying on social media alone, please leave a 5-star review. Your next client could be searching for you right now.

Here’s to showing up where it matters most on Google. 🧡