Diary of The Search Queen cover art

Diary of The Search Queen

Diary of The Search Queen

By: Sonja Pototzki-Raymond
Listen for free

About this listen

A raw and real podcast where Sonja Pototzki-Raymond (aka Sonja The Search Queen) shares her journey through business, motherhood, and resilience—alongside powerful insights into SEO, Google Ads, and building unshakeable strength through life’s toughest moments.

© 2025 Diary of The Search Queen
Economics Leadership Management & Leadership
Episodes
  • Episode 16: Just Because I Can Doesn’t Mean I Should
    Aug 19 2025

    What happens when you say yes to everything, and then realise the cost was higher than you imagined?

    In this reflective episode of Diary of the Search Queen, I look back on the last six months, a season filled with massive wins, sacred lessons, and a pace that nearly swallowed me whole. From launching my book and podcast, to being named a 40 Under 40 award winner, to raising two little girls alongside it all. It looked unstoppable on the outside. But behind the scenes, it told a very different story.

    This isn’t an episode about achievement.

    It’s an episode about alignment.

    Because success doesn’t come from doing it all.

    It comes from doing what matters most, in the season you’re in.

    In this episode, I share:

    • The truth behind the highlight reel of the last six months
    • Why chasing every “yes” came at a cost
    • The power of asking for, and receiving, help
    • What it means to choose the right season for your big goals
    • A journal prompt to help you reflect on where you’re saying yes out of habit instead of alignment

    This episode is for you if:

    • You’ve been carrying the weight of “doing it all” and it’s starting to feel unsustainable
    • You find yourself saying yes out of guilt, pressure, or fear of missing out
    • You’re craving more spaciousness, grounding, and presence in your life and business
    • You’re ready to stop chasing momentum, and start choosing alignment

    Want more?

    • Buy The Search for Resilience: Amazon Link
    • Download the free Google Ads & SEO Checklist
    • Follow me on Instagram: @sonjathesearchqueen
    • Visit: sonjathesearchqueen.com

    Love this episode?

    Tag me @sonjathesearchqueen with your biggest takeaway.

    And if this episode moved you, please leave a 5-star review so we can reach more hearts who need it.

    Show More Show Less
    15 mins
  • Episode 15: What it Truly Means To Be Seen
    Aug 12 2025

    What happens when your biggest wounds become your greatest work?

    In this powerful episode, I am joined by brand photographer and creative mentor Belle Verdiglione for a soul-stirring conversation about truth, trauma, and building a business that feels like home.

    Belle shares her personal story of birth trauma, resilience, navigating fear in foreign lands, and the moment she reclaimed her voice, not just for herself, but for her daughter.

    This isn’t about the highlight reel.

    It’s about the power of being witnessed in your wholeness.

    If you’ve ever felt unseen, unheard, or unsure, let this conversation be your reminder: you are not alone. And your story matters.

    In this episode:

    • Motherhood, business, and not losing yourself to either
    • The truth behind Belle’s creative path and pivots
    • How trauma can shape, but not define, our lives
    • And the beautiful, brave journey of being seen

    Connect with Belle:

    • Follow Belle on Instagram
    • Belle's website

    Want more?

    • Buy The Search for Resilience: Amazon Link
    • Download the free Google Ads & SEO Checklist
    • Follow me on Instagram: @sonjathesearchqueen
    • Visit: sonjathesearchqueen.com

    Love this episode?

    Tag me @sonjathesearchqueen with your biggest takeaway.

    And if this episode moved you, please leave a 5-star review so we can reach more hearts who need it.


    Show More Show Less
    48 mins
  • Episode 14: Google Isn’t Dead, But It Is Changing - The Future of Visibility in an AI-Powered World
    Aug 5 2025

    There’s a lot of noise out there about SEO being “dead” but that’s not the full story....

    In this episode of Diary of the Search Queen, I’m breaking down what’s actually happening inside Google, why your clients are turning to AI for answers, and how to future-proof your brand for this new era of search.

    Because here’s the truth:

    • Google isn’t going anywhere
    • But the way we use it has changed
    • And if your business isn’t showing up in AI-generated answers, you’re already invisible to the people searching for what you offer

    This episode is for the legacy-led entrepreneurs, marketers, and brands ready to evolve with the platforms not get left behind by them.

    In this episode, we cover:

    • The difference between SEO and AEO (Answer Engine Optimisation)
    • How platforms like ChatGPT and Google’s SGE are changing user behaviour
    • What AI needs from your content to rank, recognise, and recommend you
    • Why trust signals, clarity, and context matter more than keywords
    • And how to build a visibility strategy that works in both the Google and AI-driven search worlds

    This episode is for you if:

    • You’ve built your business on Google, but feel uncertain about where it’s heading
    • You’re tired of chasing short-term trends and want long-term visibility
    • You want to be the go-to answer when your dream client searches anywhere

    Want more?

    • Buy The Search for Resilience: Amazon Link
    • Download the free Google Ads & SEO Checklist
    • Follow me on Instagram: @sonjathesearchqueen
    • Visit: sonjathesearchqueen.com

    Love this episode?

    Tag me @sonjathesearchqueen with your biggest takeaway.

    And if this episode moved you, please leave a 5-star review so we can reach more hearts who need it.


    Show More Show Less
    9 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.