DesuckifyWork® cover art

DesuckifyWork®

DesuckifyWork®

By: TJ Bennett - Executive Coach Chief Desuckifier
Listen for free

About this listen

We spend about half our waking lives working. Let’s make that time a bit better, shall we? And let’s chat with desuckifiers who are out there making it happen, every day.

tjbennett.substack.comTJ Bennett
Economics Social Sciences
Episodes
  • Ep 113 | Getting in the muck with The Life Brief author Bonnie Wan
    Dec 16 2025

    People say we’re addicted to our phones, but I think it’s deeper than that. We’re addicted to the absence of silence.

    The idea of spending one quiet minute alone with our thoughts terrifies us. So we grab our distraction devices and keep the inner voices at bay for a little longer.

    It’s hard to know who we really are if we never listen to those voices. And how could we possibly know what we want from life if we don’t know who we are?

    So, we end up chasing someone else’s dream. Our family’s, our friend’s, that person on TikTok who just seems like they have it all together, you know?

    We’re always hungry, never satisfied.

    If we want to get clear on what we actually want, we need to sit in silence and spend some time in the muck, according to Bonnie Wan, former ad agency strategy executive and author of The Life Brief.

    The muck is where truth lives. Where our intuition lives. Where clarity emerges.

    This is the heart of the Life Brief process. First we get messy. Then we get clear. Then we get active. Just like agency folks have done with clients for years.

    The tools we’ve used to serve our clients are the same tools that will allow us to live the life we truly want. And do the work we were meant to do. Work that AI can never do—deep, intuitive work that solves real problems.

    Do we really want to spend our time cranking out more mindless “content?” We are meant for so much more.

    If you want to explore what that could look like, you should reach out to Bonnie about her January virtual retreat. And you should absolutely read her book—it’s amazing.

    Welcome to the DesuckifyWork® podcast. The show where we cut through the BS and find ways to make work more fun, more human and less ridiculous. All of which makes your business more profitable, by the way.

    (If you enjoy this one, please like, share, rate, review or subscribe to the podcast.)

    Let the desuckifying begin.

    You can follow Bonnie on LinkedIn. And check out thelifebrief.com to learn more about her book and the awesome work she’s doing.

    If you enjoyed the conversation and would like to find some calm in the chaos of work, I invite you to schedule a free half-hour discovery session. Type “meow” in the calendar invite and I’ll also send you a free DesuckifyWork® t-shirt!

    Bye, everyone!

    Bonus question from Bonnie to our audience:What matters most to you? You cannot do it all, but you can do all that matters. Are you clear about what matters most to you?



    Get full access to DesuckifyWork® at tjbennett.substack.com/subscribe
    Show More Show Less
    1 hr and 9 mins
  • Ep 112 | How to be a best place to work with Jaime Raul Zepeda
    Dec 9 2025

    There was a 4 inch gap between the bottom of the couch and the floor in the storage closet turned office 3 of us shared at Wunderman many years ago.

    So naturally, that space became the “goal” when we played hockey with a crumpled up piece of paper and a couple of old sticks.

    I don’t remember how many games I won back then but I do remember creating a ton of work I’m really proud of to this day. We all did.

    Because we (and our bosses) knew that those impromptu games were part of our jobs. Play time equals “let the junk in your head jostle around for a bit so it can turn into an interesting nugget or two” time.

    And we knew we wouldn’t be judged for taking that time. In today’s language, this would be called psychological safety. Back then, it was just a basic understanding of how creative brains work.

    This is the kind of behavior Jaime Raul Zepeda recognizes in his role as EVP at Best Companies Group. The best places to work are the ones who provide psychological safety, where leaders are vulnerable and understand what their teams need. Because they ask.

    We need work to be more like this again. We’ve turned it into a hyper-optimized s**t-show of efficiency but we don’t even know why we do half of what we do.

    We need to be less busy and more thoughtful.

    Maybe I should stop coaching folks and just show up at companies with a few hockey sticks and some crumpled up paper.

    Hmm…

    Welcome to the DesuckifyWork® podcast. The show where we cut through the BS and find ways to make work more fun, more human and less ridiculous. All of which makes your business more profitable, by the way.

    (If you enjoy this one, please like, share, rate, review or subscribe to the podcast.)

    Let the desuckifying begin.

    You can follow Jaime on LinkedIn. And check out his company’s site at bestcompaniesgroup.com to learn more about their best places to work programs.

    If you enjoyed the conversation and would like to find some calm in the chaos of work, I invite you to schedule a free half-hour discovery session. Type “meow” in the calendar invite and I’ll also send you a free DesuckifyWork® t-shirt!

    Bye, everyone!

    Bonus question from Jaime to our audience:When’s the last time you asked your team what it was like to work at your organization, and took some actionable steps on that data to make it better?



    Get full access to DesuckifyWork® at tjbennett.substack.com/subscribe
    Show More Show Less
    1 hr and 1 min
  • Ep111 | The secret to making remote work work with Tim Currie
    Dec 2 2025

    If you want remote work to work you have to work at it.

    You can’t just show up and expect it to be the same as in office. It’s not the same. You’ve only got 2 of your 5 senses working together. You can’t just strike up a casual conversation with the person next to you. You can’t walk the halls as a leader and feel what’s going on.

    That doesn’t mean it can’t work. It absolutely can. Plenty of companies are doing it right, right now.

    But they’ve put in the work. And Tim Currie has put in the work to figure out what work needs to be put in.

    His book, Swift Trust, is all about how to build connections that go beyond the surface level BS that keeps us stuck in tactical mode.

    Want to do real, meaningful work? Here’s what leaders can do that actually helps:

    🐱 Create “in-between” moments online to build rapport. Use non-work channels on Slack, Teams, etc to connect over sports, movies, music, cats. Hit someone up to talk about how they’re doing, not what they’re doing.

    🐱 Shift your one-on-ones from task-focused check-ins (that’s what email is for) to relational coaching sessions.

    🐱 Become an internal influencer, using short videos and social media to keep teams in the loop and remind them you’re a real human who actually exists.

    🐱 Give your big events (like all-hands) some production value. Invest some time and money in making those meetings engaging and worthwhile.

    Remote work works. But not the way most of us are doing it. The good news is, none of the stuff Tim mentions is all that hard.

    What do you think? What’s helped make remote work more workable for you?

    Welcome to the DesuckifyWork® podcast. The show where we cut through the BS and find ways to make work more fun, more human and less ridiculous. All of which makes your business more profitable, by the way.

    (If you enjoy this one, please like, share, rate, review or subscribe to the podcast.)

    Let the desuckifying begin.

    ——

    You can follow Tim on LinkedIn. And check out swifttrustbook.com to learn more about how to make remote work, work.

    If you enjoyed the conversation and would like to help your teams bring their absolute best to work, I invite you to schedule a free half-hour discovery session. Type “meow” in the calendar invite and I’ll also send you a free DesuckifyWork® t-shirt!

    Bye, everyone!

    ——

    Bonus question from Tim to our audience:What are the authentic moments, the memories, the anecdotes that live in your consciousness about past work experience with colleagues that you don’t think you could have today?



    Get full access to DesuckifyWork® at tjbennett.substack.com/subscribe
    Show More Show Less
    55 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.