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Destination Marketing Podcast

By: Relic Agency
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  • Summary

  • The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.
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Episodes
  • 320: 3 Ways That Visit Galveston is Making an Impact

    320: 3 Ways That Visit Galveston is Making an Impact
    May 28 2024
    In this episode, Adam joins the team at Visit Galveston to talk about ways they're moving the destination forward. JR Shaw, host of the Galveston Unscripted Podcast, shares his experience partnering with a destination to produce owned media content. Kellie Gonzalez, client services director at Visit Galveston, talks about her initiative to personalize the guest experience for a recurring conference. Mackenzie Finklea, public affairs manager at Visit Galveston, explains the destination's celebrations for Juneteenth and highlights Galveston's significant role in the holiday's history.

    “Authenticity and collaboration over competition. If you go through social media now I think people can sense an ad when there’s an ad there, they scroll right past it. They can feel that ad. The more authentic you can be, it doesn’t have to be perfect, just be an authentic person or create authentic content. That is key.” -JR Shaw

    Visit Galveston
    Galveston Unscripted

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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    47 mins
  • 319: The Link Between Tourism and Economic Development with Adam Sacks

    319: The Link Between Tourism and Economic Development with Adam Sacks
    May 24 2024
    President of Tourism Economics Adam Sacks joins Adam on the show to talk about how his organization has been able to help destinations look at data in a new light. The two discuss how tourism impacts economic development and why it’s critical for communities to work together to see long-term benefits from visitors.

    “Quality of life for the community is better because all of these events, experiences, attractions, and amenities, exist to the degree they do in the destination because of visitors. The destination organization is the one that’s supporting the market for that. If you took out the destination organization, you’re basically taking out everything that’s driving the success of that place that makes it not only a great place to visit but a great place to live.” -Adam Sacks

    Destination Promotion: A Catalyst for Community Vitality
    Tourism Economics

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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    41 mins
  • 318: Adapting To The Changing Landscape of Destination Marketing with Scott Peacock

    318: Adapting To The Changing Landscape of Destination Marketing with Scott Peacock
    May 21 2024
    In this episode of the Destination Marketing Podcast, Adam takes the show on the road to the North Carolina Tourism Conference. He joins Scott Peacock, Director of Marketing at Visit North Carolina, to discuss the evolving landscape of destination marketing. They talk about the recent changes in AI and how destinations need to consider what use case is right for them. They also discuss the difference between influencers and content creators and why the industry is shifting towards the latter.

    “There’s not going to be this one-size-fits-all answer. It’s probably going to be two or three different solutions out there, technology-wise, and it’s really going to be incumbent on us as the DMO marketers to sit down and figure out which path forward is going to be the best option for us. And that’s okay.” -Scott Peacock

    Visit North Carolina

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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    26 mins
Marketing Economics Social Sciences Travel Writing & Commentary
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