In this episode of Founders Future, with host Olivia Sammons, we sit down with Desmond Jack, founder of 2M Performance 808, a Hawaii-based fitness and performance coaching company rooted in discipline, systems, and sustainable execution. A former U.S. Army infantry officer with more than 20 years of leadership experience, Desmond shares how his military background shaped his approach to coaching—focusing less on motivation and more on structured systems that remove decision fatigue and build consistent habits. His philosophy centers on closing the gap between knowing what to do and actually doing it, especially when life gets busy or chaotic.

Desmond opens up about the transition from military authority to entrepreneurship, where influence must replace rank and every client requires a tailored approach. He discusses building both online and in-person coaching models, relying primarily on referrals for growth, and navigating the challenges of scaling as a solopreneur in a saturated fitness market. With a long-term vision of creating a collaborative, “barbershop-style” space where independent trainers can grow together while serving their own clients, Desmond is building more than a coaching brand—he’s creating a performance-driven community designed for long-term impact.