How do you build a design career that spans continents, cultures and scale, and then redesign your life after a wake-up call?

Rido Pin is a Director at Plus Studio, a solutions company for the built environment, with 11 studios across Australia and New Zealand and projects worldwide. Originally from the Netherlands, Rido’s journey has taken him from cycling the fields of Holland, to island life in Curaçao, to New York skyscrapers, and finally to Sydney, where he now helps lead Plus Studio’s rapid growth.

This conversation comes at a milestone moment: last week, Frost* unveiled Plus Studio’s new brand refresh, reflecting its collaborative culture and future vision.

Listen in as Vince and Rido talk about the launch of the new brand identity and what it means for Plus Studio, his career, and how resilience and well-being have shaped his leadership and outlook on life.

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What happens when you combine a love of design with a mind for business? For Ajaz Ahmed, it meant building one of the world’s most successful creative companies from scratch before starting all over again.

Ajaz is the visionary founder of AKQA, the global digital agency that he grew to 5,000 staff across 30 countries. After three decades at the helm, he stepped down and launched Studio One, an agile new venture built for the AI age, where creativity is unleashed and hierarchy stripped back.

Born in the Thames Valley and inspired by architecture from an early age, Ajaz began working at a software company as a teenager, driven by obsession with design and a fascination with business. His story is one of ambition, humility and reinvention.

Listen in as Vince and Ajaz unpack the role of AI in creativity, the myth of scaling and mediocrity, and why having taste still matters more than ever.

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Growing up in North London in the 80s, no one was talking about art or design. Life was about conversations with neighbours on the street, the good and the not so good. Four decades later, Paul Cocksedge’s work is grounded in these formative years. Known for his unorthodox approach to materials in works that span public art, sculpture and architectural installation, everything he designs is about human connection.

Paul founded his eponymous studio with Joana Pinho in 2004, they met at the Royal College of Art in London. The studio’s work is underpinned by its extensive research into the possibilities of technology, materials and making processes. They’ve collaborated with the V&A in London to Friedman Benda in New York, plus luxury brands including Hermès, Swarovski and BMW and work by the studio is held in numerous important collections worldwide.

Listen in as Vince and Paul discuss how to be human in the era of AI, stretching ideas at the Royal Academy of Arts with Ron Arad and why working in the public realm matters to him.

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