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Design A Colleague, Not A Tool

Design A Colleague, Not A Tool

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We trace the gap between new-hire excitement and early isolation, then unpack how Akamai’s texting-based coach, Avi, rebuilt confidence, accelerated learning, and kept humans central to the process. Clear metrics, practical lessons, and a roadmap any growing team can apply.

• the day-one drop in confidence and clarity
• the broken communication triangle between manager, mentor, and new hire
• the 31-day text-first design and human-in-the-loop model
• targeted nudges tied to a rigorous certification path
• measurable gains in completion, speed, confidence, and engagement
• translating enterprise lessons to SMBs with no-code tools
• testing, failure planning, and mobile reliability
• privacy, SOC 2, and GDPR guardrails
• why persona and experience design matter more than features


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