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Demographics Decoded - Unveiling the trends shaping your future

Demographics Decoded - Unveiling the trends shaping your future

By: Simon Kuestenmacher and Michael Yardney
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 Join leading demographer Simon Kuestenmacher and wealth and property investment expert Michael Yardney as they share Australian demographic shifts, trend analysis and social change insights to help business decision makers, entrepreneurs, and investors make informed decisions. Each week, we bring you in-depth discussions about how demographics affects our future and actionable advice on demographic factors that influence property investment, business and industry and how to prepare for demographic and social changes in the next decade. Whether you're a business leader, entrepreneur, or investor, our podcast equips you with knowledge to stay ahead of the curve. In a rapidly changing world, empower your business and investment decisions with data-driven insights. By subscribing to Demographics Decoded, you gain access to: • Expert analysis from leading authorities in demography, economics and the future. • Insights into the trends that will impact your business and investments. • Strategies for leveraging demographic shifts to your advantage. https://DemographicsDecoded.com.au2024 Economics Personal Finance
Episodes
  • Double Act or Double Trouble? The Truth About Couple-Run Businesses with Mark Creedon

    Double Act or Double Trouble? The Truth About Couple-Run Businesses with Mark Creedon
    Jul 29 2025
    Did you know that around 40% of family-owned businesses in Australia are run by couples? Often husband-and-wife teams share not only a home but also a business. On the surface, this might sound like the ultimate partnership - sharing a vision, building wealth together, and celebrating wins side by side. But the reality? It’s not always so rosy. Running a business with your partner presents unique challenges - blurring the lines between work and life, financial pressures, role conflicts, and sometimes even health and relationship issues. In fact, international research suggests that couples who own businesses together may face higher divorce rates and greater stress than the general population. So how can these couples make it work? What strategies can help them thrive in both their relationship and their business? That’s what Simon Kuestenmacher and I unpack today with our guest, Mark Creedon, CEO of Metropole and host of the Mastermind for Business podcast. Today, we “pick his brain” as to why he believes some businesses can be both incredibly resilient and still uniquely vulnerable, and more importantly, how to avoid the common pitfalls. So whether you’re in business with your partner, or not, or maybe just curious about how demographics shape these trends, this conversation is for you. Takeaways · Couples in business face unique challenges that can blur personal and professional boundaries. · Trust and shared values are crucial for couples running a business together. · Clear role definitions help mitigate conflicts in couple-run businesses. · Communication is key to maintaining a healthy work-life balance. · Financial stress can exacerbate relationship issues for couples in business. · Succession planning is more complex in couple-owned businesses due to emotional attachments. · Having external support, like business coaching, can provide valuable perspectives. · Work-life harmony is more realistic than work-life balance for couples in business. · Couples should maintain individual interests and friendships outside of work. · Planning for the future is essential for the longevity of couple-owned businesses. Chapters 00:00 The Dynamics of Couples in Business 09:23 Challenges Faced by Couples in Business 17:47 Strategies for Success in Couple-run Businesses 27:05 The Importance of External Support and Planning Guest: Mark Creedon – Mastermind Business Accelerator which is community for you if you you’re a business person or couple who wants to 10x your income, elevate your ability to give, and leave a massive impact on your community and the world by up-levelling your tribe, improving your business acumen, and removing your limiting beliefs around money and success. Find out more here. Subscribe to Mark’s Mastermind for Business Podcast here About Simon Kuestenmacher Simon Kuestenmacher is co-founder and Director – The Demographics Group Simon is a prolific media commentator on demographic and data matters and a columnist for The New Daily and The Australian newspapers. He ranks as one of the world’s Top 10 influencers in data visualisation. If you can’t get enough of the kind of data that explains how the world works, make sure to follow Simon on Linked In or X (formerly Twitter) or any of his other social channels. Click here for a media enquiry or if you would like to book Simon Kuestenmacher for a speaking engagement. His presentations and quirky observations are enjoyed by audiences from the financial services, property, government, education, technology, retail and professional services industries, among others. https://www.tdgp.com.au/enquire About Michael Yardney Michael Yardney- founder Metropole Property Strategists has been voted one of Australia’s 50 most influential Thought Leaders. While he is best known as a property expert, Michael is also Australia’s leading expert in the psychology of success and wealth creation. Michael is a #1 best selling author of 9 books and frequently challenges traditional finance advice with innovative ideas on property investment, personal finance and wealth creation. Follow Michael on Linked In or Instagram Are you interested in property investment - let the team at Metropole build you a Strategic Property Plan to help give you clarity, direction and wealth-producing results.
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    34 mins
  • Australia in 2125: What the Next 100 Years Could Look Like

    Australia in 2125: What the Next 100 Years Could Look Like
    Jul 22 2025
    What would someone from 1925 make of the Australia we live in today? Would they be amazed by our prosperity? Shocked by how much our values and lifestyles have changed? Or perhaps surprised that a place called the “Gold Coast” even exists? In today’s episode of Demographics Decoded, Simon Kuestenmacher and I take a time machine journey through Australia’s past and present. We explore how our country has evolved over the last 100 years – socially, culturally, demographically – and then fast-forward to ask: what might Australia look like in another hundred years? What kind of cities will we be living in? What will family life look like? Will we still have a strong sense of community? And how will we continue to grow in a world of declining fertility and aging populations? This episode is as much about nostalgia as it is about foresight – so buckle in for a thought-provoking journey across a century of change, and what lies ahead. Takeaways · Australia's cities have undergone significant evolution over the last century. · The Gold Coast represents a major urban success story. · The role of religion in society may evolve in the future. · Australia is becoming increasingly multicultural, with a diverse population. · Family dynamics and workforce participation have changed dramatically since 1925. · Future predictions suggest a doubling of Australia's population. · Technological advancements will reshape urban living and work. · Longer life expectancies will impact retirement and workforce dynamics. · Social support systems for the elderly will need to adapt to demographic changes. · The choices made today will shape the future for generations to come. Chapters 00:00 A Journey Through Time: Australia Then and Now 06:40 The Evolution of Community and Religion 10:00 Multiculturalism: A New Australian Identity 11:55 Changing Family Dynamics and Workforce Participation 15:26 Urban Development: Homes and Infrastructure 21:12 The Future of Australia: Predictions and Possibilities 30:39 Messages for Future Generations Links and Resources:     About Simon Kuestenmacher Simon Kuestenmacher is co-founder and Director – The Demographics Group Simon is a prolific media commentator on demographic and data matters and a columnist for The New Daily and The Australian newspapers. He ranks as one of the world’s Top 10 influencers in data visualisation. If you can’t get enough of the kind of data that explains how the world works, make sure to follow Simon on Linked In or X (formerly Twitter) or any of his other social channels. Click here for a media enquiry or if you would like to book Simon Kuestenmacher for a speaking engagement. His presentations and quirky observations are enjoyed by audiences from the financial services, property, government, education, technology, retail and professional services industries, among others. About Michael Yardney Michael Yardney- founder Metropole Property Strategists has been voted one of Australia’s 50 most influential Thought Leaders. While he is best known as a property expert, Michael is also Australia’s leading expert in the psychology of success and wealth creation. Michael is a #1 best selling author of 9 books and frequently challenges traditional finance advice with innovative ideas on property investment, personal finance and wealth creation. Follow Michael on Linked In or Instagram Are you interested in property investment - let the team at Metropole build you a Strategic Property Plan to help give you clarity, direction and wealth-producing results.
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    35 mins
  • Baby Boomers Are Sitting on Property Goldmines – But Refusing to Cash In

    Baby Boomers Are Sitting on Property Goldmines – But Refusing to Cash In
    Jul 15 2025
    Have you ever wondered why more Baby Boomers aren’t downsizing, even though many are now living in homes that are bigger than they need? Simon Kuestenmacher and I discuss this important demographic trend that affects housing affordability, intergenerational wealth, and how our cities will evolve. So whether you're a policymaker, a property investor, or a Millennial waiting for the Boomer next door to sell, you won’t want to miss this show. Takeaways · The narrative of downsizing among baby boomers is often exaggerated. · Emotional attachments to family homes play a significant role in the decision to downsize. · Many baby boomers prefer to age in place rather than move to smaller homes. · Financial disincentives, such as stamp duty, discourage downsizing. · The lack of suitable housing stock for downsizers is a major barrier. · Governments need to create incentives to encourage downsizing. · Baby boomers are asset-rich but cautious about moving. · Millennials are missing out on family homes due to baby boomers not downsizing. · Local councils often block developments that could provide suitable housing for downsizers. · Downsizing is not just about space; it's about lifestyle and community. Chapters 00:00 Introduction to Downsizing Trends 01:14 The Reality of Downsizing for Baby Boomers 03:53 Emotional Attachments and Decision-Making 09:19 Financial Disincentives in Downsizing 13:13 Barriers to Development and Housing Stock 15:35 Wealth Distribution and Baby Boomers 18:09 Consequences of Not Downsizing 21:51 Government Policies and Housing Market 24:37 Personal Considerations for Downsizing Links and Resources:     About Simon Kuestenmacher Simon Kuestenmacher is co-founder and Director – The Demographics Group https://www.simonkuestenmacher.com/ https://www.tdgp.com.au/ Simon is a prolific media commentator on demographic and data matters and a columnist for The New Daily and The Australian newspapers. He ranks as one of the world’s Top 10 influencers in data visualisation. If you can’t get enough of the kind of data that explains how the world works, make sure to follow Simon on Linked In or X (formerly Twitter) or any of his other social channels. https://www.linkedin.com/in/simonkuestenmacher/ https://x.com/simongerman600?lang=en Click here for a media enquiry or if you would like to book Simon Kuestenmacher for a speaking engagement. His presentations and quirky observations are enjoyed by audiences from the financial services, property, government, education, technology, retail and professional services industries, among others. https://www.tdgp.com.au/enquire About Michael Yardney Michael Yardney- founder Metropole Property Strategists has been voted one of Australia’s 50 most influential Thought Leaders. https://michaelyardney.com/ https://metropole.com.au/ While he is best known as a property expert, Michael is also Australia’s leading expert in the psychology of success and wealth creation. Michael is a #1 best selling author of 9 books and frequently challenges traditional finance advice with innovative ideas on property investment, personal finance and wealth creation. Follow Michael on Linked In or Instagram https://www.linkedin.com/in/michaelyardney/ https://www.instagram.com/michaelyardney/ Are you interested in property investment - let the team at Metropole build you a Strategic Property Plan to help give you clarity, direction and wealth-producing results. https://investor.metropole.com.au/strategic-property-plan/
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    29 mins
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