Del Rainbow’s Bianca Gregg | How Australian Brands Can Succeed in Global Wholesale cover art

Del Rainbow’s Bianca Gregg | How Australian Brands Can Succeed in Global Wholesale

Del Rainbow’s Bianca Gregg | How Australian Brands Can Succeed in Global Wholesale

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 Event Alert!I’ll be leading an Industry Panel at the Global Sourcing Expo in Melbourne on 18 November, alongside Kelly Slessor and Christina Exie. Our topic is Growth, eCommerce and AI in Fashion. This conversation brings together three industry leaders in a discussion spanning sourcing, go-to-market execution, scaling through eCommerce, and the rapid adoption of AI. We’ll blend my strategic growth and leadership expertise with Kelly’s digital and AI insights, and Christina’s product, sourcing, and brand development experience. Whether you’re an established brand or a startup, you’ll walk away with actionable strategies and inspiration to scale and strengthen your business in today’s fast-moving market. We hope you can join us, and of course take time to elevate your sourcing strategy at the Global Sourcing Expo, Melbourne, from 18–20 November. My guest on this episode is: Bianca Gregg, a leading figure among a new generation of brand leaders. As Co-Founder and strategist, Bianca has grown Del Rainbow from a boutique studio into a globally recognised fashion and logistics agency with teams across key global markets. Known for her unparalleled industry knowledge, intuitive approach, magnetic drive, and considered leadership, Bianca brings precision and unwavering commitment to every partnership. Her approach to wholesale is deeply holistic, balancing creative insight with commercial clarity. Bianca champions direct, transparent communication between brand and buyer, creating lasting value across every touchpoint. From emerging designers to established names, Bianca works closely with each client to craft a brand experience that’s both true to its ethos and tailored for global reach. Under her guidance, Del Rainbow has played a pivotal role in elevating emerging brands to international recognition, offering strategic direction that builds lasting global presence and long term brand value. With dedicated teams in New York, London, and Byron Bay, Del Rainbow continues to shape the growth of some of the most influential and forward-moving brands in the market today. During my chat with Bianca, we discussed… Building conscious brands and why Del Rainbow has become recognised globally for championing values-led, considered fashion businesses and creating international connections. The wholesale landscape, including how to authentically connect brands, retailers, and customers, and the importance of service, storytelling, and strong relationships. Supply chain strategy, critical paths, and production planning — and how brands can adapt quickly to changing timelines and market demands. US tariffs and trade complexities, including fluctuating tariff rates, the impact on brand margins, and strategies to mitigate costs through sourcing diversification, correct HS code classifications, and renegotiating pricing structures. Holding stock in the US and forecasting demand, including how to align with US buying calendars, work with 3PLs, and adopt rolling 3–6 month forecasts rather than long-term commitments. Advice for brands today — from collaboration and adaptability to range planning, global connectivity, and staying true to values while navigating a complex global market. You can connect with Bianca at: HOME - Del Rainbow del.rainbow (@del.rainbow) https://www.linkedin.com/in/bianca-gregg-64bb3761/?originalSubdomain=au __________ Join us at The Global Sourcing Expo. Use code VIP for complimentary seminar tickets. Elizabeth’s seminar is on Tuesday, 18th Nov 3 pm - 4 pm. Book here: Global Sourcing Seminars | Global Sourcing Expo Speakers: Elizabeth Formosa – Founder, Fashion EquippedA strategic advisor with decades of experience in brand growth, sourcing, and business strategy, Elizabeth has guided hundreds of brands across fashion, retail, and wholesale. As host of the Fashion Business Mindset podcast and leader of global sourcing trips, she brings a sharp lens on scaling strategies that balance creativity with commercial success. Kelly Slessor – Digital Marketing Strategist & AI ExpertFounder of The Ecommerce Tribe and Tribe Gen AI, Kelly has worked with global names such as Westfield, Woolworths, and V&W, as well as more than 1,000 small and medium businesses. With 20+ years of experience in digital strategy and AI adoption, she is a frequent media commentator and was recently recognised as a Global Retail Expert 2025. Christina Exie – Designer, Entrepreneur & Co-Founder of Stacked StudioAfter winning Project Runway Australia, Christina worked across global brands including Sneakerboy and Esprit before launching her own successful athleisure brand, EXIE. Today, as co-founder of Stacked Studio, she helps brands bring designs to market with technical expertise in activewear and lifestyle apparel, and deep knowledge of sourcing and product development. Interested in exploring Sponsorship of the Fashion Business Mindset Podcast? We’re inviting expressions of interest from ...
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